With COVID-19 still wreaking havoc on a global scale, adjusting to the so-called “new normal” has been difficult for everyone.
As most people are forced to stay home, life has been particularly difficult for the less fortunate who had to rely heavily on “ayudas” or assistance from the local and national government to get by. Frontliners are also finding it harder to grapple with this pandemic as lack of resources and equipment have also put their own safety in jeopardy.
Fortunately, this large-scale crisis has also prompted people to band together in order to survive. True to the bayanihan spirit that Filipinos are renowned for, many business leaders have put corporate social responsibility at the forefront of their operations and are leading the charge in helping the nation recover slowly from COVID-19. While the frontliners are rightfully deserving of praise, there are other quarantine heroes that have also earned kudos for their unequivocal support to the cause.
With over a century of being known as the Filipino’s Kasambuhay, Nestlé Philippines has recently proven that they are there for us not just through the good times. The food processing giant recently implementing a P500 million program to assist families and frontliners alike, particularly those who need healthcare the most.
In addition to that, Nestlé is also actively supporting the Philippine Red Cross by helping fund testing laboratories, medical tents, personal protective equipment, test kits, and other essential health equipment. They also collaborated with local government units to provide Kasambuhay kits that contained a variety of Nestle products that include Nescafe, Bear Brand and Maggi brands to over one million families across the country.
“Through the years, Filipino families have come to trust Nestle as their Kasambuhay, with our much-loved brands and products that are appropriate for different hours of the day and all stages of life. We care deeply for Filipino families and communities, and we will live up to their trust by doing our part to help, including sharing our products with those who need them most,” said Nestlé Philippines Chairman and CEO Kais Marzouki.
Tech giant Globe is also doing its part in achieving a faster and more effective process in dealing with the pandemic. Not only did the telecoms giant donate to support Pasig City’s efforts in actively fighting the disease, Globe also gave hospitals mobile device starter kits to ensure faster communication between the front liners in the three hospitals especially during emergency situations.
Moreover, the company has also provided free access to GoWifi services in both hospitals and quarantine facilities to make sure the hospital staff is always connected and ready to respond when new cases pop up.
Meanwhile, the SM Foundation helped both government hospitals and other medical institutions procure essential medical equipment such as N95 masks and alcohol as part of its own P100 million support against the pandemic. As of this writing the SM Foundation has donated over 20,000 N95 masks, more than 2,500 gallons of alcohol, 100 pieces of face shield, and 100 sets of N95 masks and goggles to numerous hospitals nationwide. In addition to providing medical equipment, SM Foundation also collaborated with Goldilocks to provide pastries and other baked products to frontliners.
No matter what their contribution, these and many more companies are making sure that the frontliners are more than ready to fight the pandemic and help the Filipino people recover from its devastating effects.
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