The BusinessMirror’s responsive website delivers cross-media innovation by maximizing search and social link matching. Aside from just being a digital strategy, the focus ultimately is on enhancing user experience through design techniques such as intuitive navigation, well thought out typeface selection, readability helpers and related-article suggestions.
The BusinessMirror’s ad units, measurement and guidelines adhere to the IAB’s (Interactive Advertising Bureau) standards. IAB is a global nonprofit organization of tech and media companies that created an infrastructure for selling, delivering, and optimizing digital advertising.
Download the IAB’s Standard Terms and Conditions for Internet Advertising for Media Buys One Year or Less, Version 3.0. This guide is intended to offer media companies and advertising agencies a standard for conducting business in a manner acceptable to both.