TECHNOLOGY continues to court the favors of the fashion cluster to become, well, more fashionable and be more attractive to the indulgent, discerning set. One such “visionary collaboration” is between mobile-phone giant Samsung and some of the country’s most celebrated creative talents: acclaimed sculptor Ramon Orlina, jeweler Marilou Co and the elitist Fashion and Design Council of the Philippines (FDCP).
Always ahead of the tech-savvy pack, Samsung is set to unleash its gorgeous Galaxy S6 and S6 edge at the invitational event, S Carpet: Art & Fashion, on Friday, April 17, 6 pm, at the Mega Fashion Hall at SM Megamall with the newest brand ambassador, Solenn Heussaff, in attendance.
“The collaboration of Samsung and FDCP is a ‘renewal of vows.’ It was a decade ago when Thelma San Juan, then-editor of Metro magazine, and FDCP gave birth to Metrowear, her idea to combine fashion and technology, and when Samsung was emerging into the market through its slide-style cell phones. Samsung was targeting the lifestyle set, and the shows were a resounding success,” said Anthony Nocom, the new FDCP president.
For the upcoming fashion spectacle, the designers “worked on the color variants of the S6 phones as the inspiration for our creations—Black Sapphire, White Pearl, Blue Topaz, Green Emerald and Gold Platinum,” Nocom said.
The council has 35 members, 28 for clothing and seven for accessories. Nocom said the council is also reasserting its preeminence in the fashion scene through the members’ signature looks. One highlight of the show is the segment featuring the new accessories designers/members that include Gerry Sunga, Joyce Makitalo, Amina Aranaz Alunan and Malou Araneta-Romero.
“I would like the FDCP to be actively involved in fashion education by recognizing the works of the senior group of designers to the millennials. We are also continuing the development of indigenous products by working with factories and NGOs,” Nocom stressed. “We must all be united as one in bringing back the business of fashion. As the founder of the FDCP, Josie Natori, once remarked, ‘For you designers to make it big, whether in fashion, furniture and accessories, start here in the country and, then, eventually, your business will go global.”’