Leveraging on commercial thinking
THE Philippine Council of Associations and Association Executives (PCAAE) recently kicked off its first webinar this year, “Revenue Generation and Diversification for Associations.” The presenter was Deanna Varga, CEO and founder of Australia-based Mayvin Global and an adjunct associate professor at the University of Technology of Sydney. Varga’s presentation was based on her white paper, “Diversifying Revenue: An Association’s Guide to Kick Start Commercial Thinking.”