A sounding board can have a literal and a metaphorical meaning. Literally, a sounding board is a flat, resonant surface that reflects sound and amplifies it. In pianos or guitars, for example, the sounding board is an essential component that enhances the volume and tone of the instrument.
Metaphorically, a sounding board refers to a person or group of individuals who serve as a supportive and constructive “testing ground” for someone seeking advice, feedback or ideas. In this context, the term is used to describe a group of trusted advisors, mentors or experts who offer valuable insights and guidance to an individual, particularly in decision-making or problem-solving situations.
In different settings, e.g., businesses organizations or personal relationships, having a sounding board can be beneficial as it allows individuals to gain insights from the collective wisdom and experiences of others, leading to more thoughtful and effective outcomes.
An association can effectively function as a sounding board for its members by creating an environment that encourages open communication, active engagement and collaborative problem solving. Here are eight ways to achieve this:
1. Foster a culture of openness. Encourage a culture where members feel free and comfortable expressing their ideas, thoughts and concerns. Create channels like surveys, feedback/evaluation forms or suggestion boxes, where members can provide input.
2. Hold regular member feedback sessions. Organize regular meetings, focus groups or virtual town halls where association leaders and members can engage in open discussions. These sessions can be dedicated to, among others, addressing specific topics, seeking input on new initiatives or discussing challenges facing the association and its members.
3. Establish advisory committees. Organize advisory committees composed of diverse members who can represent different perspectives and interests within the association. These committees can serve as a formalized sounding board and offer recommendations to the association’s leadership.
4. Empower members as ambassadors. Recognize the role of members as goodwill ambassadors for the association. Encourage them to share their positive experiences and advocate for the association within their networks.
5. Implement feedback mechanisms. Act with urgency on feedback received from members. Communicate how member inputs have influenced leadership decisions or initiatives, demonstrating that their voices are genuinely heard and valued.
6. Seek member expertise. Identify members with specialized expertise or unique experiences and involve them in the decision-making process. Their insights can be valuable in shaping the association’s strategies and initiatives.
7. Encourage peer-to-peer support. Facilitate networking opportunities and mentorship programs among members. Encouraging peer-to-peer support allows members to learn from each other and seek guidance from experienced individuals within the association.
8. Utilize online platforms. Leverage online platforms, such as discussion forums, social media groups or online communities, where members can interact, share ideas and engage in conversations with each other and association leaders.
By implementing these measures, an association can create an inclusive and member-centric environment where members feel heard, respected and empowered to actively participate in shaping the association’s direction. As a result, the association will function effectively as a sounding board for its members, contributing to its growth, success and overall impact within the industry or community it serves.
Octavio Peralta is currently the executive director of the Global Compact Network Philippines and founder and volunteer CEO of the Philippine Council of Associations and Association Executives, the “association of associations.” The PCAAE will hold its 11th Associations Summit at the Philippine International Convention Center on December 6, 2023. E-mail: bobby@pcaae.org.
