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BECAUSE of the wide reach, faster time and lesser and even free cost of using digital media to convey their messages about their institutions and products or services to their general and target publics, companies have been devoting more attention and resources to online PR and advertising and less and less to traditional media.
CAUSING great concern among public-relations professionals around the world nowadays is the way the truth is being bent, manipulated and presented as fact by leaders in politics and even in business and their spokesmen.
ONE of the more interesting recent International Ipra Thought Leadership (ITL) essays published by the International Public Relations Association (Ipra) for the benefit of its members is one written by Lisa Vallee-Smith entitled “Three years from now—trends for the 2020 communicator.” The author projects the changes she expects to occur in the public relation industry way into the decade of the 2020s, which she believes PR practitioners should prepare for and adapt to if they are to survive and flourish.
ONE would think that public relations (PR), being involved in business and public affairs, is and should always be a serious preoccupation, and that the companies and the executives who lead them should always conduct themselves in a proper and formal manner. This is because if they did not act accordingly, they would not be given the respect and high regard befitting their importance and prominence in business and industry or in government.
ONE of the benefits of membership in the International Public Relations Association (Ipra) is its Ipra Thought Leadership or ITL essay series sent to its members composed of leading senior public relation (PR) professionals. The ITL series is in line with one of the PR organization’s main missions, which is to be at the forefront of PR education and development around the world.
ONE of the benefits of being a member of the International Public Relations Association (Ipra) is access to its IPRA Thought Leadership (ITL) Essays written by members on the latest trends and developments in the industry. Many of these essays tackle subjects that are relevant and applicable to the practice of public relations (PR) in this country.
ONE of my colleagues in the public relations (PR) profession for whom I have the utmost respect, Joy Buensalido, has just come out with a book on good manners, entitled Pinoy Manners: A Modern Guide to Delicadeza for All Generations.
BUILDING the right brand—or image or identity or call it what you may, as well as rebranding or modifying a brand as needed—is crucial to the success and continued growth of a company.
PUBLIC relations (PR) can be a powerful force for good. And for companies, one of the salutary ways they can put PR to good use is for them to promote the development of the arts.
SEVERAL weeks ago, three of my Ipra Philippine chapter colleagues and I gave our unsolicited advice to then newly elected President Duterte, or Digong, as he is more popularly known, on how he should improve his PR if he was going to be an effective and successful Chief Executive of the country.
WITH tourism continuing to boom in the country and around the world, there is a growing need for more people to fill both staff and managerial positions in hotels and resorts. And one of the more critical areas where good, qualified people are needed is in public relations.
WHEN President-elect Rodrigo R. Duterte assumes office as president, I hope he will succeed in fulfilling his promises for the sake of our country and our people. And it will help him succeed if he becomes more PR conscious and aware of the importance of having a good image for the nation’s leader in gaining public acceptance and support for his administration’s policies and programs.
TO be a compleat and successful public relations (PR) professional, it is important—in fact, essential—that one knows at least basic economics, both on a macroscale and microscale.
The significance of the agreement, in which the Philippines played a part, should not be lost on PR professionals here in the Philippines. In fact, it should impel us to put this issue up and even at the top of our priority concerns in counseling our clients and the companies we work for. This is most especially because we can expect the government—the executive, legislative and judicial branches—to become more proactive in passing laws or tightening up regulations or deciding on cases relating to adherence of these companies to more stringent environmental standards. This would be particularly true for departments relating to the environment, such as the departments of Environment and Natural Resources, Energy, and Trade and Industry.
IN an article I did for this column on November 10, 2015, I wrote of how an able and dedicated public servant like the late former Health Secretary and Sen. Juan Flavier, who possessed both natural and acquired PR skills used these capabilities to gain public support for the government and promote the welfare of the country and the Filipino people.
MANY people have the mistaken notion that only business companies with well-nigh unlimited financial resources are capable of undertaking public-relation projects that help improve people’s lives, especially the underprivileged sectors of society.
PR programs promoting the people’s health—especially in the Philippines where the majority of the people still live in dire poverty in rural areas with limited access to quality health care—are among the noblest causes a company can undertake.
COMMUNITY Relations is undoubtedly one of the most important components of Public Relations (PR). This is especially true for manufacturing, mining, chemical and similar companies whose operations can pose a potentially harmful effect on the environment and the safety and well-being of the people living in the area where they are located.
THIS year is a crucial one for the Asean. The end of the year is the target date for achieving the full integration of the economies of the Asean member-countries. If and when fully achieved, such integration should be beneficial for the whole region and the countries comprising the region.
EVER since PR was introduced to the Philippines in the 1940s by the Americans, Filipinos have proven themselves to be among the best PR professionals in the world.
BOOKS about public relations, especially on PR in the Philippines, come few and far between. Most of them are formal, impersonal and theoretical in nature—as if the authors suffered from inferiority complex and wanted to emphasize that PR was not a shallow and frivolous, but an important occupation.
PUBLIC relations (PR) was born and developed in the United States. Having been a Commonwealth country of the US, and with the US influence lingering long after we gained our independence in 1946, it was no surprise that the Philippines was among the first countries outside the US where the PR profession took hold.
IN my previous column, I wrote about how the music videos of songs sung by celebrities can have a tremendous impact in promoting various causes.
RECENTLY, the British charity group Band Aid 30, led by singer/songwriter/political activist Sir Bob Geldof, launched a new recording of “Do They Know It’s Christmas?” to raise funds for the fight against the Ebola virus. This recording shows the power of a “celebrity song” sung by several well-known artists to promote a cause.
IN my previous column, I wrote how, in creating health and safety consciousness with the public, it is no longer enough to do a conventional public-relations or information-dissemination campaign about certain diseases and practices that can cause harm, injury and even death to people. PR professionals have to come up with novel and “cool” campaigns or gimmicks to capture the public’s attention.
MAKING the public more aware of improving and preserving their health and saving their lives is one of the most challenging tasks for public-relations (PR) professionals. This is because people, especially younger ones, are generally more preoccupied with having fun and enjoying life, and do not want to be reminded of sickness and death, believing that only older people need to worry about such unpleasant matters.
WHEN you see the appellation “MD” after the name of a person, you know right away that that person is a doctor. When you see the letters “MBA” after a person’s name, this announces to the world that he or she holds a Master’s degree in business administration. But have you seen the letters “APR” after the names of certain people, and wondered what they stood for and what these people do for a living?
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