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Joy Lumawig-Buensalido

28 posts

How to tell good stories as learned from National Artist Ricky Lee

Joy Buensalido

I LOVE movies, and I’ve always dreamed of writing a film script. For many years when I was already in the practice of public relations and communications, my secret wish was to venture into the field of screenwriting, but I did not know how to start. With my background in broadcast communication and research, plus having written several books, it seemed to me that film making was another field of communication that I could aspire to learn about. I had actually considered taking up short film courses abroad but I never got around to doing it because of my ever busy work schedules.

How a messaging app helps businesses and communities stay connected

THE need for communication and staying connected emerged as the most dominant need during the pandemic. People who were stuck at home or were isolated from socializing remained glued to their phones because they all needed to reach out to others. Businesses that were not prepared to close or to be suspended for an extended period had to find means to reach out to its audiences in the most convenient and economical way.

How to comfort or show compassion for grieving friends

Joy Buensalido

SIXTEEN months into the pandemic, so much in our lives has drastically changed. Traditions have been put on hold and common habits and practices have been severely altered—for good or for ill. Why, even dealing with personal losses—ours and those of people we love—has been reduced to stoic acceptance. We can no longer hug or hold hands during such times of upheaval and grief. These days, we must be content with reaching out to the bereaved across the digital space, hoping that offering our sympathies on social media will suffice.

Is an infodemic making our fears worse?

A LITTLE more than a year ago, a massive health crisis hit our planet, launching us into a long-drawn-out time of grief and upheaval. There seems to be no end in sight as Covid-19 transmissions continue unabated, hitting the global populace where it hurts most: their families and communities, their careers, jobs, and businesses, their relationships…and their emotional well-being.

Is an infodemic making our fears worse?

A LITTLE more than a year ago, a massive health crisis hit our planet, launching us into a long-drawn-out time of grief and upheaval. There seems to be no end in sight as Covid-19 transmissions continue unabated, hitting the global populace where it hurts most: their families and communities, their careers, jobs, and businesses, their relationships…and their emotional well-being.

How our agency adapted to the pandemic crisis

IN January of this year, our Ipra Philippine chapter organized a webinar featuring as a major speaker our Ipra Global President Philippe Borremans who spoke on the topic “Communication Trends in 2021 and Beyond,” the highlights of which he also shared here in his guest column last February 1. There were four other speakers, including me, who tackled various topics before him and we are each sharing the highlights of our talks here for the benefit of those who missed it.

Six accomplished women get hooked on K-Drama

I WAS pleased by readers’ enthusiastic response to my recent article, What our creative industry can learn from the Koreans and their K-Dramas (published here on November 30, 2020), but I was especially thrilled to learn that some women friends—UP graduates all who share the qualities of wisdom, grace, and experience—also happen to be huge followers of the K-drama phenomenon. Just imagine accomplished, mature, and fiercely independent ladies watching, enrapt, as the Koreans’ well-crafted narratives unfold. With their strong opinions about the world at large, what do they find useful, edifying, or even entertaining about these shows?

How PR professionals can move on—post-pandemic

WITH a nationwide quarantine disrupting our professional lives for almost two months, one drastic change we’ve had to adjust to is our near-zero mobility. Suddenly, no more zipping from client presentations to staff meetings to social lunches to—at day’s end—big-budget, high-profile events. A cramped social agenda or the label “workaholic” has lost its appeal.

Looking at the brighter side of communications


IT’S March 2020, signifying that the brand-new decade is well under way. But with the onset of 2020 marked by calamitous global events like Australia’s bushfires, flooding in Dubai and Indonesia, storms in Southern America, and the phreatic eruption of Taal Volcano, it’s a marvel how we all managed to hobble toward this point.

Pitfalls to watch out for when dealing with clients

AS a PR agency head who has worked with different clients for over three decades, I can rightfully say that I’ve had the pleasure of working with a slew of professionals that I have also come to love. These wonderful people have enriched my career journey with priceless lessons that I wouldn’t trade for anything else.

Dear Client: Here are some ways you can get the best out of your creative team

WHEN I first visited “The Last Bookstore” in Los Angeles early this year, I was overwhelmed by the grandeur of this multilevel bookstore on Spring Street. It was an old building the owners had transformed into a haven for book lovers, with floor-to-ceiling shelves that seemed to go on endlessly and stocked with books of all genres that one day was simply not enough for leisurely browsing.

‘Dear Margie’ (Or how to positively call out people for rude behavior)

HOW often do you find yourself thinking how wonderful life would be if people woke up in the morning and resolved to be kinder, friendlier and more courteous? In the real world out there, however, you will more likely encounter rude or ill-mannered beings everywhere—in your office or neighborhood, but mostly in public places—as you go about your personal and professional lives.

5 social dilemmas where good manners can work for professionals

DURING Women’s month in March, I was invited to speak before a convention of 300 Filipino women judges. The organizer had asked me to discuss “Manners in the Workplace,” but in the formal invitation that was later given to me, my subject bore the title “Professional Conduct for Women Judges in the Workplace.” Right there and then, I felt that I was hardly in a position to teach professional conduct to women of such a distinguished profession.

A look at business manners in the Philippines

EVER since I launched my book Pinoy Manners: A Modern Guide to Delicadeza for All Generations a year ago, I have received immensely positive response to the advice I gave on how to deal with “sticky social” situations and increasing encouragement to continue what I started. Not a few readers acknowledged that there is a pressing need to remind not only our younger generation but also the general public about the necessity of being kind, decent, respectful and grateful, given that many of our old, traditional values have been rendered obsolete or irrelevant by some of today’s modern practices, especially in social media.

How to be ‘hipster’ and ‘on fleek’ with today’s Gen Z terms

Our first listing of Gen Z terms that have found their way to mainstream media generated so much positive interest that we think a second part is in order. So, here is another selection of words used by the younger members of today’s work force—five more terms that you might encounter while trolling on social media or overhear when some young staff are talking about the day’s to-do’s.

Key trends in PR and communications in 2017

joy-l-buensalidoPUBLIC relations (PR), as an industry, is growing. While the industry worldwide (as represented in the Holmes Report’s annual Global Top 250 report) only reported 5-percent growth in 2015, we are expected to continue growing. According to the first Global Communications Report, a comprehensive survey of more than 1,000 senior PR executives around the world, the worldwide PR agency business will grow from its current estimated size of $14 billion to $19.3 billion over the next five years.

What companies should look for in their potential PR agency-partner

THERE always seems to be a big question as to how companies can find the most suitable communications, marketing, advertising or public-relations (PR) agency that they can work with, given that there are so many choices out there. Every agency has its own strong points, and what’s important is for the company to determine what exactly it is looking for in a partner.