IN January of this year, our Ipra Philippine chapter organized a webinar featuring as a major speaker our Ipra Global President Philippe Borremans who spoke on the topic “Communication Trends in 2021 and Beyond,” the highlights of which he also shared here in...
I WAS pleased by readers’ enthusiastic response to my recent article, What our creative industry can learn from the Koreans and their K-Dramas (published here on November 30, 2020), but I was especially thrilled to learn that some women friends—UP graduates all who...
We, the members of theInternational Public Relations Association (Ipra) Philippine Chapter, join our friends and colleagues in the advertising and PR industry in remembering and celebrating the life of our beloved friend and member, Ramon “Bong” Osorio, who recently passed.
Bong was, first and...
WITH a nationwide quarantine disrupting our professional lives for almost two months, one drastic change we’ve had to adjust to is our near-zero mobility. Suddenly, no more zipping from client presentations to staff meetings to social lunches to—at day’s end—big-budget, high-profile events. A...
IT’S March 2020, signifying that
the brand-new decade is well under way. But with the onset of 2020 marked by
calamitous global events like Australia’s bushfires, flooding in Dubai and
Indonesia, storms in Southern America, and the phreatic eruption of Taal
Volcano, it’s a marvel how we...
AS a PR agency head who has worked with different clients
for over three decades, I can rightfully say that I’ve had the pleasure of
working with a slew of professionals that I have also come to love. These
wonderful people have enriched my career journey...
For today’s topic, I am answering
an inquiry from a budding PR practitioner.
Dear Ms. Buensalido:
I’ve been working with a
public relations agency for six months now and I love what I’m doing. The most
challenging part of my job, so far, is how to deal with...
FILIPINOS who love social media
now turn to messaging apps for more privacy.
Like many Filipinos, I use social
media to connect with family and friends. Almost everyone I know is just a
click away on Facebook and Instagram.
But much as we love scrolling
through our feeds and...