Articles written by:

Joy Lumawig-Buensalido

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How our agency adapted to the pandemic crisis

IN January of this year, our Ipra Philippine chapter organized a webinar featuring as a major speaker our Ipra Global President Philippe Borremans who spoke on the topic “Communication Trends in 2021 and Beyond,” the highlights of which he also shared here in...

Six accomplished women get hooked on K-Drama

I WAS pleased by readers’ enthusiastic response to my recent article, What our creative industry can learn from the Koreans and their K-Dramas (published here on November 30, 2020), but I was especially thrilled to learn that some women friends—UP graduates all who...

IPRA celebrates the life of our PR colleague Ramon ‘Bong’ Osorio

We, the members of theInternational Public Relations Association (Ipra) Philippine Chapter, join our friends and colleagues in the advertising and PR industry in remembering and celebrating the life of our beloved friend and member, Ramon “Bong” Osorio, who recently passed. Bong was, first and...

How PR professionals can move on—post-pandemic

WITH a nationwide quarantine disrupting our professional lives for almost two months, one drastic change we’ve had to adjust to is our near-zero mobility. Suddenly, no more zipping from client presentations to staff meetings to social lunches to—at day’s end—big-budget, high-profile events. A...

Looking at the brighter side of communications

IT’S March 2020, signifying that the brand-new decade is well under way. But with the onset of 2020 marked by calamitous global events like Australia’s bushfires, flooding in Dubai and Indonesia, storms in Southern America, and the phreatic eruption of Taal Volcano, it’s a marvel how we...

Pitfalls to watch out for when dealing with clients

AS a PR agency head who has worked with different clients for over three decades, I can rightfully say that I’ve had the pleasure of working with a slew of professionals that I have also come to love. These wonderful people have enriched my career journey...

How to pitch PR stories to editors and journalists

For today’s topic, I am answering an inquiry from a budding PR practitioner.  Dear Ms. Buensalido: I’ve been working with a public relations agency for six months now and I love what I’m doing. The most challenging part of my job, so far, is how to deal with...

Why messaging apps are your new best friend

FILIPINOS who love social media now turn to messaging apps for more privacy. Like many Filipinos, I use social media to connect with family and friends. Almost everyone I know is just a click away on Facebook and Instagram. But much as we love scrolling through our feeds and...
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