Our book “PR Matters: A Communicator’s Guide to the Dynamic World of Public Relations” which was launched during PR Month in September, still continues to enjoy brisk sales until this month of October which was also declared as the month of Communications.
In behalf of all the members of IPRA Philippines, we would like to thank all those who purchased the book, read it and then sent us their very glowing and positive reviews some of which we are sharing here for the benefit of those who might still wish to buy and read it. This is indeed a proud moment for the whole PR, marketing and communications industry who have shown us their full support and of course, we also thank the BusinessMirror for generously giving us this weekly page for our “PR Matters” column.
Three of us IPRA Philippine members were recently invited to guest on “The Final Word” talk show of Rico Hizon on CNN. I was fortunate to get the following comments from the multi-awarded broadcaster.
Rico Hizon
Senior Anchor and Director for News Content Development
CNN Philippines
“PR Matters is a bible for public relations strategies! Reading every chapter, I learned so much from the 18 expert authors, who shared their know-how on how to handle every PR situation. As a broadcast journalist, now I know how this industry ticks!”
Charisse Chuidian, Noel Nieva and Joy Buensalido are welcomed by Rico Hizon (second from left) to the CNN studios for his talk show “The Final Word”
Professor Josefina
Mendoza Agloro
College of Business Administration UP Diliman
Thank you for sharing your valuable insights and expertise through this book on Public Relations. It is a practical and candid resource that will undoubtedly benefit current practitioners, young learners, and curiosity seekers, whether they are in PR or other fields in business.
Lois Villanueva
Former Chief of the Information Center of UNESCO Regional Office for Asia and the Pacific Based in Bangkok and Population Information Adviser Of UNFPA for East and South East Asia
“PR Matters: A Communicator’s Guide to the Dynamic World of Public Relations” is an exceptional compilation of articles that meticulously navigates the multifaceted realm of public relations, offering a profound exploration of topics ranging from ethics and good manners in PR to successful PR campaigns and the vast expanse of the PR landscape. It takes readers on a captivating journey through the vast world of PR, unveiling its many dimensions and shedding light on the diverse roles and responsibilities within the profession. Whether you are a seasoned PR professional or a newcomer to the field, this book serves as an indispensable guide, providing valuable insights that are applicable across various PR contexts. The collaborative effort of the International Public Relations Association’s members shines through in the cohesive narrative and wealth of expertise presented in this book. Their collective wisdom, coupled with the book’s engaging style, makes it a must-read for anyone aspiring to excel in the dynamic and ever-evolving realm of public relations.
In summary, “PR Matters” is an illuminating masterpiece that not only educates but inspires. Its rich content, thoughtful insights, and practical advice make it an essential addition to the library of every PR enthusiast, student, and professional. This book stands as a testament to the enduring relevance and importance of ethical and effective communication in the world of public relations.
Frances Yu
Lead Independent Director of Century Pacific Food, Inc., Independent Director of Shakey’s Pizza Asian Ventures, Inc. and Director of Marketing of Wellspring Retail, Inc. (Lakehall at Nena’s Sanctuary)
I really enjoyed reading PR Matters! It keeps the reader engaged as it covers a whole slew of topics related to PR and communications that are short, easy-to-read, but still substantial. It covers timeless topics, such as managing a crisis to relatively new disciplines, such as social media and influencer marketing. The articles are useful for beginners (those who are just starting their careers in PR or marketing) and “veterans” (those who have been in the business of communications for decades). I especially enjoyed the chapter on “Good Manners is Good PR.” It conveys that truth that all good relationships, business or personal, are underpinned by mindfulness, kindness, courtesy, and respect for others.
Chito Sobrepena
APR President Metrobank Foundation
“PR Matters” is informative and a good companion to public relations practitioners. It documents insights and learnings that are useful to the next generation of professionals in this field as well. Easy to read, this book will be my handy reference henceforth.
Harold Geronimo
APR President Public Relations Society of the Philippines (PRSP) Vice President for Public Relations and Media Affairs Megaworld Corporation
This is a great compilation of pieces and articles that will truly help aspiring PR practitioners maneuver their way into the PR world. I tip my hat to the great minds behind this book, particularly some of my peers who are known and admired as veterans in the Philippine PR industry. I highly recommend this book as a must-read for those wanting to hone their craft in the field of Public Relations and I believe that this book will truly help promote a greater understanding about our profession and elevate the practice of PR in the country.
Belle Tiongco
President International Association of Business Communicators (IABC) VP and Co-Founder Football for Humanity Foundation
As someone who had encountered PR not by design but rather as a marketing generalist who found herself immersed in PR roles, I consider “PR Matters” as one of the most powerful textbooks on PR and communications, and I wish it had been available to me a long time ago. It would have given me more confidence to attack my strategies and initiatives as I would be standing on the shoulders of victorious warriors who had conquered major PR battles in every conceivable scenario. This may be an overused phrase—but I see the book as a “master class” and I recommend this collection to new entrants into the field of PR because it’s such a powerful workbook on PR wisdom. Every piece is backed by the field experience of top PR practitioners; this is no AI! I am grateful to the contributors whose work tells me that Filipinos are among the best in the PR world. Thank you esteemed colleagues, especially to those who have gone ahead. Your brilliance will always be remembered.
For those who are interested to get a copy of the book, please Viber Tina Allarey 0920 9542980.
PR Matters is a roundtable column by members of the local chapter of the United Kingdom-based International Public Relations Association (Ipra), the world’s premiere association for senior communications professionals around the world. Joy Lumawig-Buensalido is the President and CEO of Buensalido PR and Communications. She was past Chairman of the IPRA Philippine chapter for two terms.
PR Matters is devoting a special column each month to answer our readers’ questions about public relations. Please send your questions or comments to askipraphil@gmail.com.
