WHO says there’s nothing new to be introduced in the TV and digital viewing landscape? Who says it can’t be more exciting? A new era will dawn in Philippine entertainment as content provider ABS-CBN, entertainment company KROMA, and corporate venture builder 917Ventures, introduce “tradigital” viewing to Filipinos through PIE, the Philippines’s first real-time and multi-screen interactive channel that will officially launch on May 24.
PIE, or Pinoy Interactive Entertainment, offers Filipinos a digital upgrade to their traditional media consumption habits by allowing them to watch TV shows, join all-day contests, build following, and even steer the storyline of a teleserye across multiple screens, including TV sets, laptops, desktops, and mobile devices.
The channel roster include a number of exciting programs hosted by famous social-media personalities soon to be famous TV personalities.
Programs to watch out for in PIE include PIESILOG, featuring Mayora Frances Cabatuando (of Home Buddies Facebook page fame) as she and Sela Guia, Tristan Ramirez, Raco Ruiz, Jae Miranda and Eryka Lucas bring relevant information and tips to face your day every 7 am. Then at lunch time, Mayor TV, Abby Trinidad, Ruth Paga, Sunshine Teodoro, Inah Evans, Patsy Reyes and Coco Cordero will be your noontime buddies in Barangay PIE where they give you off-center news in amusing and witty ways.
At 4 pm, PIEgalingan, a different kind of talent variety show, airs to celebrate the uniqueness of contestants not usually highlighted on TV. PIEgalingan is hosted by Ralph Malibunas, Samantha Bernardo and Eris Argoza.
Aside from nonstop fun and entertainment, PIE’s winning block PIEnalo offers an interactive experience wherever you may be in the Philippines, with numerous prizes at stake.
You can enjoy this interactive experience via your mobile phone too with the PIEnalo jocks Eian Rances, Nicki Morena, Kevin Montillano, and well-loved chef Ninong Ry. These PIEnalo jocks understand how difficult certain choices can be and the realities of those from various backgrounds.
To celebrate the launch, PIE is giving away P10 million in cash prizes to viewers for three months, starting from its launch date.
The channel will also launch its official song and station ID on May 22, featuring artists KD Estrada, Alexa Ilacad, P-pop girl group BINI, Renee Dominique and John Roa.
If you’re curious already and want to experience PIE even before its grand launch, the channel is now on its test broadcast and will be accessible to an estimated 11 million households with digital TV boxes in Metro Manila, Cebu, Davao, Iloilo, Zamboanga, Naga, Baguio and nearby provinces. Just rescan your digital box to access it. Meanwhile, if you’re one of the 85 million digitally-connected Pinoys, you can also stream PIE via YouTube.