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GMA Network solidifies position as nationwide leader in ratings, reach and revenues

  • BusinessMirror
  • May 23, 2023
  • 169 views
  • 3 minute read
GMA Network chairman and CEO Felipe Gozon
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Broadcast giant GMA Network Inc. continues to be the most-watched, most trusted, and most-awarded network in the country.  In its Annual Stockholders’ Meeting on May 17, GMA reported that it reinforced its dominance as the No. 1 Philippine media conglomerate across TV, radio and online platforms. 

 Nielsen TV Audience Measurement data from January to December 2022 showed that GMA’s combined people net reach, including GTV and its other digital channels, was at 96 percent or 78 million viewers in Total Philippines.  In terms of ratings, the network’s flagship channel, GMA-7, ranked first in Overall Channel Rankings. Its second free-to-air channel, GTV, was in the second spot, while its DTT channels, I Heart Movies and Heart of Asia, ranked 5th and 6th, respectively. 

The network also dominated the list of top programs in 2022. Twenty-eight of the top 30 shows in both Nielsen NUTAM and PHINTAM People Ratings were from GMA. Landing on the top 3 spots were the epic series Lolong, the flagship newscast 24 Oras, and multi-platform leader Kapuso Mo, Jessica Soho. 

 “I am very proud to say that GMA continues to be the home of groundbreaking programs. Our Entertainment Group produced the stellar masterpiece Maria Clara at Ibarra…. We also changed the preprime-time habit of Filipino TV viewers with Family Feud Philippines while the first season of Running Man Philippines, coproduced with SBS Korea, was well-accepted by the Filipino audience. Abot Kamay Na Pangarap continues to be the No. 1 daytime program on TV and online. Needless to say, we maintained our supremacy in ratings and content in 2023,” said GMA Network chairman and CEO Atty. Felipe L. Gozon. 

GMA’s mega-series Voltes V Legacy is now the top entertainment program in the country, according to Nielsen data from May 8 to 11. Voltes V: Legacy The Cinematic Experience, released in over 70 SM cinemas nationwide, performed well at the box office, and due to insistent public demand its run was extended in select theaters. 

In the international arena, GMA reached more Global Pinoys through its landmark partnerships in various Over-the-Top (OTT) and mobile platforms. 

The year 2022 was a period of digital milestones for the network. GMA led in video viewership on Facebook and YouTube and continued to win in emerging platforms. It finished 2022 with more than 75 million subscribers across its various YouTube channels and reached 162.4 million followers/fans in its official Facebook accounts. With high reach and engagement levels in all its digital platforms, GMA’s online properties delivered 34.5 billion video views. 

Its diversification vehicle, GMA Ventures, made several local and international investments. GMA also collaborated with various content producers to create top-notch content for TV, online, OTT, and films. It closed content licensing deals with international streaming leaders Netflix and Viu, among several others. The network is also returning to the silver screen with six films in the pipeline. 

Despite lower financial indicators due to global disruptions and advertising industry cutbacks, GMA continued to deliver strong returns to its shareholders. With its exemplary fiscal management, the network’s consolidated revenues once again surpassed the P20-billion mark, a back-to-back feat from 2021. On May 16, the network paid its shareholders P5.35 billion in cash dividends. Since its listing on the Philippine Stock Exchange in 2007, GMA has declared total dividends amounting to P45.99 billion—equivalent to an average of 96 percent of the network’s net income after tax year-on-year.

 “2022 was a year of ‘Strengthening Our Paths To Growth’. We fortified our core business while progressively creating foundational breakthroughs…Armed with a wide reach, superior content and technology, and the most talented people in the industry—I am hopeful that the next years will be GMA’s best years,” said Atty. Gozon.

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