OVER a year after it broke ground, Isuzu Philippines Corporation (IPC) officially inaugurated the Isuzu Dasmariñas dealership. Operated by Iconic Dealership Inc. (IDI), an authorized dealer of Isuzu vehicles and wholly owned by Ayala Automotive Holdings Corporation, the newly-opened branch is the company’s second facility in Cavite province, along with Isuzu Bacoor. The new dealership replaced the former Isuzu Imus.
“The Isuzu brand has always been a jewel within IDI, it amounts to one-third of our business, and with this relocation we expect better returns in the future as it is located at the crossroads of two major thoroughfares, meaning there will be better visibility and accessibility to our customers in the area. The opening is also very timely since the industry is expecting to reach pre-pandemic level by the end of the year, hopefully fully recovered by next year,” said IDI President Toti Zara.
Situated along the Emilio Aguinaldo Highway, the new dealership has a total land area of 5,000 sqm. It boasts a spacious showroom that could accommodate up to three vehicles, including a truck. Moreover, it offers an expansive façade with ample parking space for customers. With customer satisfaction in mind, the dealership has a comfortable customer lounge that also serves as a waiting area for vehicle owners being serviced. The extensive service shop has seven service bays that could even accommodate light commercial vehicles and heavy-duty trucks.
Fully compliant with the Isuzu Outlet Standard, the dealership is aligned with Isuzu’s Global Dealership Standard, giving importance not just to Sales but the overall customer journey – starting from their inquiry, sales, after-sales service, and their continuous return to our showroom, this new outlet standard will enable us to provide customer support in every step of the way.
“Considered one of the most competitive cities not just in CALABARZON but nationwide, Dasmarinas’ growth over the past years has shown to be strategic for Isuzu to set foot in this area. We are happy that through IDI the brand will have a bigger presence not just in this city but in the entire province in the years to come. We are confident that with IDI’s expertise in providing excellent customer service, will be able to take good care of our customers in this area similar to other dealerships they operate,” said IPC President Tetsuya Fujita.
Dasmariñas City is considered as one of the fastest-growing gateways to Metropolitan. Also, it has become the ideal location for businesses aiming to earn the benefits of economic activities in Metro Manila and the Calabarzon (Cavite-Laguna-Batangas-Rizal-Quezon) economic growth corridor. The newly opened Isuzu Dasmarinas outlet joins 48 other Isuzu dealerships located across the country, offering the brand’s latest line-up of pick-up, SUV, and best-selling trucks with world-renowned durability and reliability.
Image credits: Randy S. Peregrino