THE eagerly awaited 2023 Japan Mobility Show (JMS) will unfurl next week and will end on November 5 in Tokyo’s famed Big Sight, finally completing the colossal birth of the show’s predecessor known for 69 years as the Tokyo Motor Show starting 1954.
The change in the motor show’s name was done to be attuned to the fast-changing times brought about, in large part, by the COVID-19 pandemic that brutalized the world in 2020-2022, in the process sideswiping the Tokyo Motor Show for the first time in 2021.
This time, it is not simply the unveiling of concept cars that will titillate the minds of JMS visitors but what the future holds in the autoworld as well in this most challenging epoch when even AI (Artificial Intelligence) is seriously making a dent on humanity’s survival.
Let’s listen to Toyota Chairman Akio Toyoda, who chairs the JMS:
“Let me wind the clock back a little and start with the situation in May 2018, when I was appointed JAMA Chairman for the second time.
“The auto industry had just entered a once-in-a-century period of profound transformation sparked by the CASE revolution.
Could cars continue to play a leading role in our mobility society over the next 100 years?
“This was the challenge that confronted us, symbolized by the steady decline in attendance at the Tokyo Motor Show.
“As JAMA Chairman, I first tackled revamping the Tokyo Motor Show for the 2019 event.
“I had just one message for the team involved:
‘Let’s put on a motor show that will attract visitors.’
“The theme for this year is: ‘Discover a future you can’t wait to navigate!’
“We teamed up with the Economic Council to organize FUTURE EXPO, where visitors could experience the future through cutting-edge Japanese technology.
“From drone shows to e-motorsports competitions, we gave the green light to every exciting idea that the team wanted to try.
As a result, we received 1.3 million visitors and brought smiles to many faces.
“Just two months later, however, we were faced with an unprecedented crisis: COVID-19. Our daily lives were upturned as travel and gatherings were shunned.
“But it was not all negative.
“We came to appreciate that the mobility everyone took for granted was, in fact, sustained by the work of many people.
“This brought the 5.5 million people in Japan’s auto industry closer together. We began to connect and act as one.
In everyday life, our need for alternative communication methods led to dramatic advances in new technologies and services that allow us to connect, such as virtual meetings and food delivery.
“Now, on the other side of the pandemic, we are committed to taking the Tokyo Motor Show to new heights. This year, we are transforming the event into the Japan Mobility Show. From cars to mobility. From Tokyo to Japan.
“The emphasis is on ‘Japan.’ This country possesses many incredible technologies and many business leaders who continue to take on the challenge of creating the future.
“We want to provide a platform where such people and technologies come together and connect. We want to share Japan’s vision for the future with the world. That was the idea behind the new name.
“This year’s show will feature more than 400 participating companies, the most ever.
“By matching startups with established companies, we also hope to provide opportunities for new business ventures.
“At the same time, we have planned many exciting sessions, including the Tokyo Future Tour, where visitors can experience how mobility will shape our future cities, and entertainment powered by hydrogen energy.
“We look to exceed one million visitors once again.
“I myself want to spend as much time as possible at the venue, helping to create the cycle of smiles and gratitude.
“I believe that the auto industry stands united as one, and the future is something we create together.
“We hope the media will support us in our efforts to make a brighter future for Japan.”
I can’t wait to set foot again on Big Sight.
PEE STOP Glad to know that the recent launch of MG Philippines’ electric models MG Marvel R EV SUV and the MG 4 EV Hatchback went well as planned. Chino Subido was too ecstatic of it, the success earning profuse praises from MG boss Albert Arcilla. Cheers!