Shell introduces Helix Ultra

In Photo: Shell Helix Brand Manager Anthony Wee (from left), Shell Lubricants General Manager Steve Quila, Marketing Manager Serge Bernal, Retail General Manager Oyin Yam, Retail Marketing Head Kit Bermudez and Shell Retail Lubricants Business Development Manager Leo Cabredo

Story & photos by Randy S. Peregrino

JUST over a year ago Pilipinas Shell introduced its breakthrough oil specifically for high-mileage engines. This time, the petroleum company developed another ground-breaking technology when it recently launched its the first natural gas-based, fully synthetic oil for both gasoline and diesel motors—the Shell Helix Ultra. Made with PurePlus technology, it has less of the impurities and sediments found in crude-based oils that can cause engine damage and corrosion over time. Using this innovative engine oil would enable motorists to experience uninterrupted drive while the engine withstands all harmful elements and no matter the challenges on the road ahead.

The newly introduced Shell Helix Ultra fully synthetic engine oil

“This is part of Shell’s continuing innovation. As you all know, we’ve been in the country for 104 years. And in this 104 years, we [Shell] actually introduced many changes, many new things that practically revolutionized the industry. And what we’ve introduced is another example of what is different,” Pilipinas Shell President Cesar G. Romero said. With over 100 years of experience, Shell has proven time and again why it is one of the most trusted leaders in the energy and petroleum industry, and the No. 1 global lubricants supplier for 11 years now, according to the Kline Global Report.

With superior protection for ultimate engine performance, car engines are fully protected from extreme temperatures, including wears and tears from city driving. Because Shell Helix Ultra provides superior protection against wear up to 32 percent better resistance to oil degradation and up to 50 percent less evaporation that is crucial to fuel efficiency. Further, its active cleansing technology also offers shield from harmful sludge and deposits that are known elements affecting every engine’s power and performance.

With ultimate engine performance and protection, performance improvement is immediately felt after oil change.

Confident with the long-lasting engine performance that would be provided by the new Helix Ultra, Shell is now offering drivers an added peace of mind in their daily grind. Teaming up with AXA Partners Philippines, one of the largest and fastest-growing assistance solutions companies in the country, the partnership will provide Shell Helix Ultra users with an extended engine warranty for up to 12 years (or 200,000 kilometer). To demonstrate how Shell stands by its products, this warranty will cover engine problems caused by lubrication issues. Moreover, Shell will provide Helix Ultra users with two roadside assistances every six months. These include towing and minor repairs from accidents, breakdowns, flat tires, battery boosting, emergency fuel delivery, including locksmith services.

On top of the extended engine warranty and free roadside assistance offers, Shell Helix Ultra users can also experience world-class service at any Shell Helix Oil Change+ centers.  Considered as one of the most convenient, affordable with best-quality service centers available in the market, Shell Helix Oil Change+ service centers are fully equipped with a complete vehicle servicing setup and comfortable customer lounges (with Wi-fi access and viewing windows). All technicians are highly trained and certified by no less than the Don Bosco Technical Institute, a premier institution for driver education and for technical-vocational training. Likewise, services include providing comprehensive historical data for future visits and free service reminders for car owners’ ease and convenience.

Meanwhile, guests were invited to bring along their vehicles in order to experience the new Helix Ultra firsthand. Shell set up an oil change facility at the launch venue manned by expert technicians. Fresh from utilizing the Helix High Mileage oil, the immediate effect of the new Helix Ultra was remarkably felt upon the initial startup after the oil change. Not only that the motor idles steadier, it was also remarkably quieter. As for the initial drive, the car now runs better even during the hottest time of the day. In fact, revs are now more fluid with better torque output in the low-end range.


Image Credits: Randy S. Peregrino

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Randy is our contributing writer for motoring and journey sections. If he is not doing test drives for monthly feature stories, he finds delight in covering travel events once in a while. His passion for cars goes beyond appreciation and knowledge as he takes pleasure in fixing stuff all by himself - as long as he have the right tools. Previously, he led teams of associates in the BPO industry from several offshore companies for almost a decade. He is a proud Thomasian.