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AT our recent CommuniTalks Series 4, an advocacy of the Philippine Chapter of the International Public Relations Association (IPRA), we tackled a very interesting and emerging trend in Public Relations.
WITH the continued rise in Covid-19 cases, the ongoing rainy season and the opening of face-to- face classes nationwide, we see an increased challenge not just for Covid cases but for Dengue as well.
IT has been a year since the pandemic devastated the entire world and patient groups stand with the global community in its fight against Covid-19. So many things have happened amid the tragic loss of lives as well as the impact on our families, our livelihood, and our health including our emotional and mental well-being.
YOU have just gotten your college or master’s degree in communications. While you know that you want to enter the exciting and exacting world of public relations, one other thing you may want to ask yourself is whether you want to be on the client side or the agency side.
IT is budget season for government agencies and if you think the bureaucracy should not use our precious taxes for communications—think again. Their ranking in terms of public perception may be at risk if they do not have the foresight to invest in a communications program that will increase engagement with key stakeholders, which include the general public.
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