FROM the most affordable to the most premium products, BeautyCon 2024 proved to be “the melting pot of beauty,” whose goal was to elevate and inspire the beauty experience of the customers of Watsons, the Philippines’ leading health, wellness and beauty retailer.
The highly successful event was held at the SMX Convention Center from March 20 to March 23, when Watsons’, The Look Club and SM Beauty brands came together for the first time for immersive beauty experiences, amazing promos, freebies and deals that were all exclusive to the venue.
“They won’t find the offers and promos here in the regular stores. So, this is a must-visit. There are about 135 brands, such diverse brands from skincare, personal care, hair care, cosmetics, fragrances, even electricals and beauty tools, with special areas per category,” explained Sharon Decapia, senior assistant vice president for PR, marketing and sustainability of Watsons.
The most recognizable brands were on display alongside upstart labels, especially those that are trending on TikTok. However, the most prominent, of course, are top-notch Watsons Globally Owned Brands and Exclusives (GOBE), showcasing Glamworks, Hair Treats, Body Treats, Watsons Own Brand, Watsons Baby, and Naturals by Watsons.
“We’re part of the Watsons Group of Hong Kong. So, we have Watsons-branded products such as personal care products, skin care, oral care, hair care, body care that you get assured of both quality and savings. They’re top quality because they pass through a lot of tests of quality standards,” added Decapia. Watsons tapped personalities to discuss more about the products and the promos, like beauty content creator, influencer and model Sofia Jarling for Glamworks, Hair Treats and Body Treats; trans news anchor and award-winning actress Kaladkaren; Mommy Diaries creator Ciara Magallanes; and multi-hypenated gal slash GMA’s Sparkle artist Rain Matienzo.
An enthusiastic Kaladkaren testified: “We all want to have more savings but still get the best quality and value from the products we are buying, kaya I really love going to Watsons and buying Watsons Brand products. I can get my personal care essentials at a fraction of the cost. Imagine you can get personal care items kagaya ng mga hand wash, shampoo, conditioner, sheet masks, toothbrush, mouthwash and para sa mga mommies here, may mga baby products din. And did you know na Watsons brand has refill packs for hand wash and shampoo? Imagine, you’re also helping save the Earth while spending less.”
For her part, Ciara Magallanes said: “Plus points talaga for me kapag sustainably made ang product. Also, I like how I get to save a lot because of Watsons Baby’s product offerings. We should also protect what sustains our life—Mother Earth and our wallets.”
An event of this scale by Watsons has never been done in other countries, and Decapia is hopeful that this will be replicated soon in the Visayas and Mindanao. On a regular basis.
“We’re always thinking of new ways also to delight and excite our customers about our all-out experiential services. They’re all so excited. And that’s the goal, actually. To be a melting pot of all things beauty. Na there’s something for you, for everyone,” a grateful Decapia concluded.