The expansion thrust of Kia Philippines continues with the groundbreaking of Kia Batangas City last September 22 at the Batangas City Grand Terminal, Diversion Road, Barangay Alangilan, Batangas City.
Managed by Prime Legacy Motors, Inc., Kia Batangas City will soon rise on the 898-sq. m lot strategically located within the biggest transportation terminal in the Province of Batangas. The dealership will feature a premiere showroom, a cozy customer lounge, and a service center that will offer genuine parts and provide excellent vehicle maintenance to clients.
Designed and constructed by RDB Tecson and Associates, the new dealership in Batangas City will also feature Kia’s brand philosophy of “Movement that inspires.”
Batangas City Representative Marvey Mariño was the Guest of Honor during the groundbreaking ceremony. In his message, Congressman Mariño welcomed Kia Philippines and Prime Legacy Motors, Inc. to Batangas City and thanked them for investing in the city. “I welcome Kia and also the new dealership. I’m very sure it will be very successful, and we are encouraging all the other businesses to come to Batangas City because we are very open, we are very progressive. My congratulations to the dealership and Kia, you are very welcome here. Maraming, maraming salamat po,” Congressman Mariño said.
Meanwhile, Kia Philippines President Manny Aligada conveyed his gratitude to the City Government of Batangas for welcoming Kia to their progressive city, highlighting that it has the second highest share in the whole industry. “One of the key factors of growing a brand is the dealership network, which becomes our representatives to the customers that we serve. And while we were growing our network base, we saw a spot that had no representation for Kia and this was Batangas (City). And when we looked at Region 4, this Southern Luzon corridor, this is the second highest share in the whole industry with 16 percent. I’d like to say thank you for allowing us to be here through Kia,” he said.
Aligada also thanked Prime Legacy Motors and expressed excitement for the opening of the new dealership. “We look forward to having this new building, this new dealership carrying the new corporate identity of Kia. This is a global identity, so everywhere you go around the world, this will be the look of a Kia dealership. And we’d like to thank you for taking that design over here in Batangas. Maraming salamat po. We are honored to be here,” Aligada finished.
For his part, Prime Legacy Motors’ chairman, D. Edward A. Cabangon, expressed confidence that they made the right choice in establishing their first Kia dealership in Batangas City. “Batangas is a fast-developing city, and there has been great progress through the years, so it is best that we are here already,” he said, adding that the company hopes “to be able to contribute to the economic recovery that we are all aspiring for.”
While waiting for the completion of the permanent showroom and office of the new dealership, clients can visit Kia Batangas City’s temporary showroom inside the Batangas City Grand Terminal to inquire about the brand’s current lineup of top-quality vehicles. To date, the dealership has already sold 16 units, proving the warm reception of the Batangueños to the Kia brand.
Prime Legacy Motors, Inc. is one of the newest companies to be granted a dealership license by KIA Motors Philippines in late 2021. It is a member of the ALC Group of Companies founded by the late Ambassador Antonio L. Cabangon Chua, which is the home of some distinguished brands in various industries including insurance, banking and finance, pre-need, memorial care, hotels, and media, among others.