AT the 19th Philippine Quill Awards, Megaworld Lifestyle Malls (www.megaworld-lifestylemalls.com) garnered a total of nine Quills for its communication campaigns that made an impact in the lives of its customers. The mall chain received six Awards of Excellence for its various campaigns and projects including its Community Markets initiative, which put a spotlight on local businesses with homegrown and homemade products that helped the respective communities get back on their feet and restart their livelihood.
The other programs of the company that received the Excellence Awards were the “Eat Out and Help Out” advocacy under the Social Media Program category for its effective use of online platforms to promote dining and give back to frontliners; and the “Now Is A Good Time” webinar series under the Customer Relations category for inspiring mall patrons to bring back the joys of shopping and dining the brick-and-mortar way by using thought-leadership marketing.
Mckinley Hill Float-in Cinema also garnered an Excellence Award for bringing back the cinema-watching experience in a safe way, aboard socially-distanced gondolas, al fresco style.
Greenhouse at Village Square Alabang bagged an Excellence Award in Community Relations for offering a one-stop shop for all gardening needs and expertise, while providing a safe place where people can shop for the widest variety of plants, gardening supplies, tools and many more.
Megaworld Lifestyle Malls’ Safer and Happier Outdoors campaign also took home an Excellence Award for introducing a whole new concept of enjoying a day out in the malls amid the new normal by focusing on the things and activities that customers miss and can now engage in safely outdoors. It won under the Marketing, Advertising and Brand Communication category.
A Merit Award was given to the Eastwood City Drive-thru Pet Blessing for its Media Relations efforts, further boosting Eastwood City as the first pet-friendly mall community in the country, by innovating its longest-running pet blessing event in the country by shifting into a drive-thru setup for safety amid the pandemic.
In total, Megaworld Lifestyle Malls garnered six Excellence Awards and three Merit Awards.
Organized by the International Association of Business Communicators (IABC) Philippines, the Quill Awards recognizes the dedication, innovation and passion of communicators using a global standard.