GOODYEAR Philippines recently launched a new member of the Assurance Family—the Assurance MaxGuard SUV. Customized for the Asia Pacific market, the Assurance MaxGuard SUV provides 2-in-1 protection through superior grip and durability, making it the perfect partner for drivers and their families to journey out and explore their world of possibilities.
With Goodyear’s advanced ActiveGrip Technology, the new Assurance MaxGuard SUV offers a tight grip for superior handling and shorter braking distance on wet roads due to the unique design and increased number of multi-biting edges and optimized distribution, and ActiveGrip cap compound with blended silica. The DuraGuard Technology builds a robust tire carcass to withstand cuts and punctures while enhancing performance durability with a two-ply construction and a strong steel belt package to ensure a tough construction-specific for SUVs applications.
The Assurance MaxGuard SUV provides a quieter ride due to an upgraded tread pattern with an angled block design, noise reduction rib, and narrower grooves to make a quieter and more comfortable driving experience. It extends a longer mileage with enhanced tire footprint, optimized tread depth distribution, and cavity shape to maximize the mileage performance.
Nat Madarang, Goodyear Asia Pacific president, shared, “In Asia Pacific, we are seeing a significant increase in demand within the market, with SUV sales accounting for 37 percent of new car sales in Asia Pacific in 2021. In particular, demand for the midsize SUV segment is growing 10 percent every year—this presents a significant opportunity for the industry as nearly 85 percent of the tires sized at 17 inches and above are SUV tires.”
“We are very excited to introduce Assurance MaxGuard SUV to midsize SUV drivers in the Asia Pacific. We know most of these drivers are family-oriented safety seekers looking for a solution that suits both their safety and comfort need equally. The Assurance MaxGuard SUV is a significant expansion of our product portfolio for SUV and 4X4 vehicles,” Madarang added.
The Assurance MaxGuard SUV is available in 15-inch to 18-inch rim diameters in 18 sizes. Its target fitment is midsize SUV, including Honda CR-V, Toyota Fortuner, RAV4, Mitsubishi Montero Sport, and other popular midsize SUV models in the AP market.
Platinum Awardee in the 2021 Reader’s Digest Trusted Brand
Meanwhile, the Goodyear Tire & Rubber Company is pleased to announce that Goodyear Philippines, Inc. (GYP) is the Platinum Awardee of the Reader’s Digest Trusted Brand 2021 under the Tire Category.
GYP takes pride in receiving the highest recognition as the Platinum Awardee in this year’s Reader’s Digest Trusted Brand. With over a century of operations in the country, Goodyear has established a strong brand presence by offering innovative, quality, and reliable tires and services. Over the years, GYP has strived to earn the trust and confidence of its most valued customers by offering technologically advanced and sustainable products. These are highlighted in the features and benefits that Goodyear tires present. Various patterns and sizes are available to respond to the market’s diverse needs. GYP is also an advocate of road safety and social responsibility.
Susi Gamers, Market Director Philippines, Vietnam, Singapore & Export Markets, commented: “We at Goodyear Philippines are truly honored to earn the Platinum Award in the 2021 Reader’s Digest Trusted Brands Awards in the Tire category.”
“We dedicate this award to our customers and the community who have been our inspiration in striving to be the most valued tire brand. For 123 years, Goodyear has been a brand that continues to innovate and offer more value to its consumers. Apart from offering the usual manufacturer’s warranty to our product, we backed this up by giving more to our customers, such as the Worry-Free Assurance providing vast benefits such as Roadside Assistance, Personal Accident Insurance, and Road Hazard Protection that only the Goodyear brand has. We continue to make our brand even more valuable by taking good care of our customers and the society as well and by offering more,” she added.
The Trusted Brand Award is an independent research conducted by Reader’s Digest to know which brands are essential to consumers. For 23 years, Reader’s Digest has confidently scrutinized what features a brand must possess to maintain its relevance and purpose to consumers. This research is conducted in Asia, including the Philippines. Consumers are asked to rank the brands based on these six attributes: trustworthiness and credibility, quality, value, understanding of customer needs, innovation, and social responsibility.
Image credits: Goodyear Philippines