THE holidays have just passed but the Christmas spirit is not yet over. This time around, Kimberly-Clark’s Huggies brand (www.huggies.com.ph) comes with both surprises and gifts as it welcomed actress and first-time mom Anne Curtis and her daughter Dahlia as their newest endorsers. Alongside the announcement was the introduction of a special holiday gift pack aimed to help moms and babies in need.
Introduced via Facebook Live session hosted by Patty Laurel-Filart, Huggies revealed Anne and Dahlia as moms’ Secret sANNEta and Dahlia ReinDEAR, bringing with them a specially curated Secret sANNEta gift pack as part of an ongoing promo.
Started last December 20, in the promo every purchase of one case of Huggies Dry Pants comes bundled with one Secret sANNEta gift pack that contains baby care essentials, such as one pack of comfortable Huggies Dry Pants, one pack of skin-loving Huggies wipes, two packs of Kleenex Facial Tissues, one roll of Kleenex bathroom tissue, and one Hugsy teddy bear.
With every purchase of this bundle, Huggies and Anne will match and donate the same amount of Secret sANNEta gift pack to Dream Machine, which will then distribute it to families in need in their partner hospitals.
A total of 1,000 gift packs will be up for sale. This offer is available exclusively on Lazada until January 15, or until supplies last.
As we continue to face the challenges of the pandemic, more people will need basic childcare supplies, and what better way than for Huggies to collaborate with Dream Machine, a platform founded by Anne that stands both as a voice against dream shaming and as an enabler to make dreams come true. One of Dream Machine’s advocacies is the youth, and with this, Huggies is extending its efforts to provide comfort and care to moms and their babies, especially to those who need it the most.
“I’m so delighted to be moms’ Secret sANNEta this Christmas season,” shared Anne during the launch. “My Dahlia reinDEAR has been a Huggies user even before we were welcomed to the Huggies family, so we feel so grateful to be a part of this special ‘Buy 1, Get 1, Give 1’ promo. I hope everyone is as supportive to reach our 1,000-donation goal for Dream Machine’s partner hospitals.”
“Huggies continues to put forward its goal of being the parenting partner, adds Brian Duruin, head of marketing for Kimberly-Clark Philippines. “We should all uplift each other as we remain hopeful for the coming year.”
Last year, Huggies has already donated over 100,000 newborn diaper packs to children’s hospitals and maternity wards. They also launched the Huggies Club: Facebook Live, a five-week online forum series that aimed to guide and provide moms the reliable support system they need by connecting them to other moms and health-care professionals to tackle relevant parenting topics and advice.
Now, with the gift pack, the brand affirms its role and commitment to being a trusted parenthood partner for generations to come. To purchase the Secret sANNEta gift pack, visit Huggies LazMall. Parents can also read up more on Diapering 101 and other parenting tips, by registering at Huggies Club. This offers free access to parenting tips through the club, an online community where moms can find helpful information and connect with fellow moms to help guide them as they embrace the joys and challenges of parenthood.
A Happy “Giving” New Year to everyone.