I AM still giddy on how to approach the digital world so that thanks to some of our industry captains on their meaningful thoughts on how to deal with the so-called new normal—a totally strange new order that was cruelly, if not unwittingly, imposed on us by the pandemic.
Here’s what lawyer Albert Arcilla, president/CEO of Chevrolet, MG and Volvo, told the Inquirer’s Tessa R. Salazar recently on the new digital platform:
“At The Covenant, we have always championed digital in both Chevrolet and MG, and we are committed to the sustained transformation of our digital systems, processes and communication channels so we can efficiently engage and connect with our stewards, dealer partners, and customers. These modern systems are not without the continued trust of our stakeholders which serves as the first gateway for people to engage with us online. With two established heritage brands under our helm—Chevrolet was founded in 1911 and MG in 1924—we remain earnest in keeping the quality and reliability of our vehicles and services so as to promote trust amongst our customers online.”
Short but sweet. Thanks, Prince Albert.
Big-time Honda discounts
NOW, let’s give way to Honda’s Arianne Colene L. Jalalon:
“Honda has announced the final extension of its ‘Great Deals, Bright Tomorrow’ to September 30 for buyers of the City, BR-V, Brio, Civic, CR-V, and Mobilio.
“For the City, BR-V, CR-V, and Mobilio, customers may enjoy the following cash discounts:
Model with Variant
Suggested Retail Price
Cash Discount
20YM City 1.5 VX+ Navi CVT
P1,068,000
P120,000
20YM BR-V 1.5 V CVT
P1,155,000
P70,000
19YM CR-V 2.0 S CVT
P1,668,000
P180,000
19YM Mobilio 1.5 RS Navi CVT
P1,085,000
P120,000
“For the Brio and Civic:
Model with Variant
Suggested Retail Price
Special/Regular All-in low Downpayment for as low as
19YM Brio 1.2 S MT
P598,000
P10,000
20YM Civic RS Turbo CVT
P1,608,000
P86,000
“Buyers of the City, Civic, CR-V, and Mobilio will also get a free Blaupunkt Air Purifier Airpure AP 1.0 set, which will provide clean air within the cabin and ensure a safe drive during the “new normal.”
“A special all-in financing program at 10-percent downpayment, with 36-60 months payment terms for select models, will also be available through BPI Family Savings Bank, RCBC, China Bank Savings, and Bank of Commerce.
“Other all-in financing promo option offers, such as low cash-out, low monthly amortization, and free one month amortization at 15 percent and 20 percent downpayment with 36-60 months payment terms, are available through BPI Family Savings Bank, RCBC, Bank of Commerce, China Bank Savings, UCPB, BDO, PNB, PSBank, East West Bank, and Robinsons Bank. Customers may also submit their bank loan applications online through the Auto Loan link page in the HCPI web site.
“All these offers include a three-year LTO Registration and Chattel Mortgage and a free one-year Comprehensive Insurance with Acts of Nature through select bank partners.
“At Honda, we truly care about everyone’s safety and well-being, especially during these trying times. This September, customers have the chance to avail of these cash discounts and low downpayment offers as we, once again, extend our latest deals and exciting promos. Through these special offers, we aim to help provide mobility and offer ease of ownership to Filipinos as we face the ‘new normal,’” said Masahiko Nakamura, Honda Cars president.
“For more details, please log on to www.hondaphil.com.”
PEE STOP Ira Panganiban’s Autocar says Geely Philippines continues to score big in sales following Geely’s chart-topping performance in July when its Coolray sold 263 units to lead the 5-seater sub-compact crossover segment, surpassing by a mile Coolray’s sales output of 154 in June. And Geely is only on its first year of operations here. Here’s a glass to you, Froi (Dytianquin)…. In its undying stance as the world’s No. 1 carmaker, Toyota will launch another model tomorrow, September 12, in its continuing out-of-the-box endeavor to buttress its stature as the true-blue grinder when the going gets rough. Thus, stubbornly unmindful of the relentless pounding of the industry by the pandemic brought on by the Covid-19 coronavirus, Toyota, undaunted as it has always been, is unveiling the new Hilux tomorrow in a much-awaited digital launch. It comes on the heels of the much-applauded release of the Toyota Corolla Cross for the iconic’s almost unbelievable novel transition from the “old normal” to hybrid. I’m forever in love with the Hilux as it was the first truck I bought in 1997—when Nadinne B. Capistrano, the Toyota PR specialist, was only two years old. Time flies, indeed. To which Nadinne replied: “Time flies but Toyota remains the same. Or even better!” They learn that fast these days…