IF there is one thing I think I know about Bea Alonzo’s personal life, it’s that she is a makeup enthusiast. The actress knows how to apply her own makeup and even reportedly owns an airbrush kit.
As the face of Avon’s Floral Wonderland Collection (six lipstick shades in Avon’s best-selling matte finish), Bea swatched the lovely lipsticks in an online press conference and told of how it related to her life.
Floral Fuchsia, a vivid mid-tone pink with blue undertones, reminds the 32-year-old actress of her early years in show business when she’s go for auditions. I remember Bea wearing a similar shade in the 2010 drama Magkaribal, where she played young aspiring designer Gelai. Everybody (meaning beauty-obsessed people) wanted to know what the shade was.
As Bea’s character in Magkaribal matured and became more successful career-wise, her lipstick preference changed.
These days, Bea uses Ruby Rose Red lipstick, a red shade with blue undertones, more because she feels empowered when she’s wearing this burgundy shade (my favorite from the collection).
Another lipstick from the Floral Wonderland Collection that gives Bea courage is Midnight Orchid, a deep plum.
She uses this lipstick, she said, “to feel more confident.” If others have “liquid courage, I have lipstick courage,” said Bea.
Dainty Coral, an apricot, reminds the actress of “quiet fire,” which is slow, steady and lasts a long time. It’s her interpretation of strength in a lipstick tube.
When choosing a lipstick, Bea wants it to be long-lasting and in a shade that she loves. She also wants her lipsticks to come from a company that stands for something. Nude Petals, a neutral brown, is the shade that represents self-assurance for Bea.
“You know yourself well enough that even if the public doesn’t see you, you’re fine; you can live with it,” she said.
Confidence is represented by Red Poppy, a bright red lipstick. Confidence is something that the actress, entrepreneur, aspiring screenwriter and pastry chef has a lot of. She also cofounded the nonprofit organization I am HOPE, which helps provide frontline workers with personal protective equipment and other medical supplies. As an actress and the owner of a Dean & DeLuca franchise in Quezon City, Bea’s livelihood has been affected by the Covid-19 pandemic but she chooses to believe that she has a bigger purpose in life as a public figure.
Anna Fernandez-Llamas, Head of Beauty at Avon Philippines, said the Floral Wonderland Collection is a reminder for people to constantly nurture their dreams because “they are the key to overcoming challenges and living life in full bloom.”
Fernandez-Llamas said Bea was chosen to be the face of the collection because she believes in the power of dreams. “The collection benefits those whom we empower with our color products and the Avon representatives whose dreams we support by doing business with them.”
The Floral Wonderland collection can be purchased through an Avon representative or online via Avonshop.ph. Each lipstick is priced at P349 each, or you can get any two colors for P399.
Before the pandemic hit the world full force, Avon unveiled its world-class showcase at the Taft branch, as the brand moved to become a digital beauty company. The Taft store, located at Victoria de Manila, 1655 Taft Avenue, is the #AvonBranchOfTheFuture.
The Taft store was designed to be something like a supermarket for Avon products so that even those who are exploring the brand for the first time will get to try the merchandise with the help of in-store Avon Ladies. The plan was for all the existing branches nationwide to be prepared to be part of a digital beauty company.
I can imagine this pandemic will fast-track the company’s digital progress in the Philippines and Avon representatives, like many Filipinos, will be doing business online.
Image credits: @LALAFLORES16 ON INSTAGRAM
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