MASASHI OTSUKA, PIAA overseas head answered a very important question on what PIAA means during a press conference on the eve of the 15th Manila International Auto Show (MIAS) where they participated through their local distributor PIAA PH.
He said contrary to the thoughts of many that have been going on for years, PIAA doesn’t mean anything. But according to him, the term was coined by the company’s founder because it simply sounded Italian.
Otsuka then delved on the company’s history, its affiliation with different car teams in the World Rally Championship, such as Toyota, Hyundai and Citroen which uses their products in its campaign. He also discussed other important products of the company like oil filter that will soon find its way in the country.
But at the moment he focused on two value-oriented products that were launched in the recently concluded MIAS, and these are OTO style horn and Hyper Arros All-weather LED bulbs that aims to boost company’s dominance in this all-important segment by offering its buyers with affordable, stylish and performance-oriented products.
The OTO style horn features the same quality that PIAA is known for, well-engineered and design according to Otsuka, who flew all the way from Japan just for the launch, OTO literally means “sound” in Japanese. He said, “Even if subjected to temperatures of 80 degrees of -30 Celsius, the sound will remain the same.”
He added, “our engineers also subjected to water test and salt water spray test as well from 360-degree angle. The sound remained the same after 100,000 to 500,000 times.”
Sold as a set in an attractive packaging the OTO style horn features deep bass with a sound frequency of 400 hertz to 500 hertz and a maximum output of 112 decibels. It is competitively priced at P1,200 each.
Meanwhile, the Hyper Arros All-weather LED light bulb has a color temperature of 4000K and emits a neutral white colored beam. And unlike its hotter halogen counterpart, the Hyper Arros has a cooler with less power consumption. Otsuka said” it is ideal for vintage or classical cars without changing the retro feel and blast of the beam.”
The Hyper Arros All-weather LED bulb is available in variety of sizes and fitments, such as H4, HB3, HB4, HIR1, HIR2, H8, H9, H11, H16 and H7. Both OTO style horn and Hyper Arros All-weather LED bulb will be available starting this month in most car accessories shop, and in all BLADE Lifestyle stores in all SM, Robinsons and Ayala Malls in the country.
Image credits: Patrick P. Tulfo