MAC Studio Fix is one of the lines that come to mind when the word “foundation” is mentioned. Foundation is the base for your makeup and MAC Studio Fix, whether the fluid or the powder form, covers your bases effectively.
I have used the powder for years, alternating between NC40 and NC42, depending on the season. I always wished there was an NC38 or NC37 because somehow, NC40 and NC42 would sometimes be too yellow on my skin.
Well, my wish was granted last year when MAC added new shades to the Studio Fix foundations (18 new ones for the fluid foundation) and I finally got my NC38. I could not be happier.
MAC Studio Fix is really a product line that speaks for itself. The liquid foundation has full coverage and does not have flashback. It is great to wear for parties and events. The powder, on the other hand, is for everyday wear.
Thus, the announcement that Maine Mendoza is the new face of MAC Studio Fix in the country is a big surprise. It has never been done in the Philippines. “We chose Maine [as an ambassador] because we wanted someone to represent Filipina beauty. It’s also why we chose her for #MACMaker last year,” said Brand General Manager Gay Lao Chen.
Chen called it a “big moment.” We say it is a big deal. I am a longtime MAC user and the only other MAC Studio Fix endorser I know is Chinese singer, dancer and producer Lay Zhang of the KPop boy group EXO. Lay is the main endorser of the Studio Fix product line in China.
Maine, whose lipstick for MAC (aptly named mainedcm) sold out in minutes last year, said she has been using MAC Studio Fix even when she was still a student. In fact, during the press conference to announce her being the ambassador, Maine showed members of the press a picture that her fans found of her applying Studio Fix Powder.
“I use the powder for the barangay [a segment on Eat Bulaga!] with lip and cheek tint. For the studio and special events, makeup artists like Miss RB [Chanco] use MAC Studio Fix Fluid. I like it because it really matches my skin and it is long-lasting,” said Maine. She wears NC35, the best-selling shade in the country.
Maine was asked what her other picks from MAC were and she said she loves Prime + Prime Fix + and Hint of Colour Lip Oil.
Meanwhile, leading global nail polish brand ORLY recently hosted a beauty dialogue featuring Filipino women who have inspired others with their significant contributions in their respective fields.
The women include Dr. Geraldine Zamora, whose resolve to help her patients is known in the field of Rheumatology and Internal Medicine; journalist Margaux Salcedo, whose narrative of events and places in her weekly column have gained her recognition; and actor Pinky Amador, who is as talented on stage as she is in the small and big screens. They joined ORLY International Vice President for Sales Nadia Deering in discussing the importance of women helping other women thrive in their areas of expertise.
The event emphasized the need for everyone to look at their own uniqueness, especially in this era where one is judged by social media likes and followers.
The all-white afternoon tea party at the Marco Polo Hotel also served as the launch of ORLY’s newest innovation, the Gel FX Builder in a Bottle. The product is an all-in-one, brush-on builder application that offers flawless and more natural-looking nail extensions.
Elsbeth Schutz, ORLY Ambassador, was also present to train professional nail technicians who will be the primary users of the new product. “The Builder allows for an easier application, has flexible strength that eliminates painful cracking, and follows a fuss-free, soak-off removal that protects your natural nails and allows them to grow,” said Schutz.
Deering gave a style report on nail-care trends and top polish colors this 2019, with the nude tones getting a shimmer and glitter upgrade, and the bolder reds and blues being the staples of everyone’s summer wardrobe. Coral and pearl also give a fresh take on the season.