Story & photo by Mike Besa
MOTORCYCLE riders in the Philippines continue to grow in number every year. According to the Industry Government Online, Metro Manila has 860,517 registered bikers, making it the largest motorcycle community in the country. The two-wheeled vehicle has become a common and essential mode of transportation for Filipinos.
To thank bikers for their unceasing support and to emphasize its commitment to the growing motorcycle community, the global fuel giant geared up for its annual Shell Bike Fair 2017 with a series of exciting events across the country. Made possible by Shell Advance Motorcycle Oils and the newly launched Shell V-Power fuels, the aim is to delight drivers, enthusiasts and bike-club members alike. The two brands are any bikers’ reliable companion on the road: Shell Advance allows for a smoother ride by protecting the engine from wear and maintaining clean pistons, while the new and improved Shell V-Power is designed to deliver both performance and efficiency. These offerings are born out of Shell’s groundbreaking technology in developing smarter products and concept lubricants, which are designed to give motorists convenience and efficiency while on the road.
Manila is the country’s motorcycle capital. More and more motorists use bikes to efficiently drive around the city. Pilipinas Shell recognizes this growing community and aims to help them outride anything on the road with Shell Advance Motor Oils and deliver better performance and efficiency to their engines through Shell V-Power. Shell Advance Motor Oils and Shell V-Power come together in an event that celebrates the passion for riding—Shell Bike Fair 2017.
The festivities took place at the World Trade Center in Metro Manila, where guests enjoyed powerful performances by Hilera, Northdrive, Skylight, Go Girls, Imago and Parokya ni Edgar, as well as appearances by celebrities Max Collins, Jackie Rice, Andrea Torres, Roxanne Barcelo, Sam Pinto, Bella Padilla and Jericho Rosales. Several motorcycle clubs received special prizes and three lucky winners brought home brand-new bikes: a Yamaha Aerox, Suzuki Raider and Honda CBR 150.
The motorcycle clubs came out in force, filling the lobby of the World Trade Center completely all eager to take part in the festivities. The motorcycle manufacturers had their latest and most fashionable motorcycles on display. The response from the riders was electric. Also on display were some of the wildest custom motorcycles on the road to day. The displays were immensely popular with the crowds. All were extremely pleased with the event and thankful to Shell for hosting it.
“For over 100 years, Pilipinas Shell’s products and services have evolved to meet the current needs of Filipino motorists. We want our customers to know that Shell is every Pinoy motorists’ partner as they face challenges on the road. Shell has evolved into more than just a gas station; it is a pit stop that fuels both you and your motorcycles,” said Anthony Lawrence Yam, Pilipinas Shell vice president for retail. Shell is a global leader in power and energy, and is working to meet the increasing energy demand and supply challenges by delivering smarter products and cleaner energy. The company’s advocacy for energy efficiency has inspired programs for motorists that promote driver education and smarter use of energy.
Image credits: Mike Besa