Coca-Cola Philippines announced recently its partnership with the Philippine Football Federation (pff) as a major sponsor of the PFF Women’s League 2023.
Coca-Cola will support top local women’s football clubs and promote gender equity in sports while inspiring the next generation of athletes.
The partnership was announced during the free viewing party of the FIFA Women’s World Cup 2023 match between the Filipinas and New Zealand , which Coca-Cola Philippines co-presented.
Excited football fans flocked to the Up Town Center on Wednesday to show their unwavering support for the Filipinas and were delighted to witness the country’s historic win, 1-0, in the global tournament.
“We congratulate Filipinas for bringing honor to the country. We are proud to have brought sports fans together to witness the country’s first-ever goal and first-ever win in the World Cup,” said Coca-Cola Philippines President Tony del Rosario.
“Coca-Cola has been a proud supporter of the Women’s World Cup since the inaugural tournament in 1991, and through our ‘believing is magic’ campaign, we are happy to create excitement and moments of real magic for people in the Philippines and around the world as we refresh the shared experience of the tournament,” he added.
“We are delighted that Coca-Cola Philippines has partnered with PFF to support women’s football by agreeing to be a major sponsor of the pff women’s League,” PFF President Mariano Araneta said. “It is great to have a brand like Coca-Cola support women’s football, especially with the Filipinas creating history in their maiden participation in the FIFA women’s World Cup 2023.”
“We hope that this partnership can foster the development of up-and-coming women’s players.”