NBA gets ‘panda’ as partner

Cheerdancers thrill the crowd during the partnership launch over the weekend.

THE National Basketball Association (NBA) announced over the weekend a marketing partnership that makes foodpanda the league’s first official online food delivery platform partner in the Philippines.

The announcement was made Sunday ahead of the 72nd NBA All-Star Game through NBA Philippines Senior Director of Global Marketing Partnerships Mae Dichupa and foodpanda Philippines Director for Growth Guilherme Porto at an event at the SM Mall of Asia Music Hall in Pasay City.

The event featured a shooting contest for local amateur players, foodpanda App users and foodpanda delivery riders.

Through the collaboration, foodpanda will also serve as an official partner of next month’s NBA 3X Philippines presented by Mountain Dew.

“Filipinos are known for their immense passion for basketball and in the same way that the NBA is among the most popular sports leagues in the country, we’re committed to shaping foodpanda as the preferred choice of local consumers for online food delivery,” Porto said.

Dichupa said: “We’re excited to welcome foodpanda to the NBA family and to deepen our engagement with our passionate Filipino fans by leveraging foodpanda’s avid subscriber base.”


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