ETIQA Life & General Assurance Philippines Inc. announced it has re-launched an upgraded version of its insurance application to give plan holders more access to information and services for both health and life insurance products.
The basic features of the app include inquiries, profile personalization and contact details updating with very specific transactional processes.
Specifically, individual life insurance clients can now manage their plans, view transaction history, request for e-policy and check fund values through the app.
For group health insurance clients, it helps facilitate patient access to its medical network of 30,000 doctors and 1,600 accredited hospitals and clinics nationwide; makes the process of filing medical reimbursement claims 50-percent faster; and shows coverage plus request letters of guarantee of clients and their dependents.
“Giving customers the power to view and avail their insurance benefits is essential,” said Etiqa Philippines Senior Vice President Ariel Meneses. “Through the app, they can avail of our services swiftly and promptly.”
Meneses, who is also head of the firm’s operations and service excellence, believes they can become more responsive with this omni-channel customer service model as it directly connects to clients via an integrated platform, hotline, email, chatbot, messaging apps and social media channels.
Time is valuable
ETIQA Philippine President and CEO Rico T. Bautista said that the app “ensures that we can support our customers—for both group health and individual life insurance—in every step of the process,” Bautista said.
“This is our way of nurturing our relationships with them,” he added.
Bautista believes that leveraging technology can accelerate insurance market penetration in line with industry growth.
The firm claims its app’s feature provides “seamless” digital experience and allows “ease of access and comfort.” With the feature, financial advisors can interact with their clients freely and quickly, while the latter can reach out to them conveniently, the insurer said.
“Gone are the days of overwhelming the customer with pages of printed forms. Their time is valuable and with the pandemic, we also need to adjust fast to remote selling which has become the new normal. The pandemic has undeniably recalibrated the way we do work, bringing digital solutions into the limelight,” said Etiqa Philippines Retail Insurance Head Marcelino Dailo Jr.
“Right now, we are accelerating our efforts towards a paperless and seamless electronic exchange of data to maintain and improve the company’s productivity during this time,” Dailo said.