THREE years after the pandemic stopped its operation, mobile ride-hailing app Angkas is back stronger than ever, and ready to hit the road again to continue to contribute in nation-building by giving livelihood to its 23,000 riders and transportation service to millions of commuting Filipinos.
“We have been providing solutions for and with the kagulongs [riders] and the commuters before and during the pandemic. And now that we are easing into the new normal, we will still be with the Filipinos in moving past the pandemic and going full throttle on the road,” said Angkas chief executive officer George Royeca.
Marking this comeback is the“Angkas. Malakas” campaign video, which was launched last August 5 during the Cinemalaya 2022 and since then has so far gained almost 320,000 views on its official Facebook page
Featuring Internet personality Dante Gulapa and his popular dance moves, it serves as a welcome breather after all that the nation has been through the last couple of years.
The video, which also shows individuals from all ages who are eager for Angkas’s full return, especially in the seeming normalcy of congested traffic, has earned hundreds of comments from followers.
Reminding that Filipinos have Angkas that will always strive to return and help them in difficult times, it leaves a solid commitment to the audience with this parting line: “Sa Angkas, malakas ka.”
“This new campaign video is our tribute to those who have been with us through the years. This is our way of showing that whether they realize it or not, they have made a significant contribution in making us stronger, in inspiring us to push harder in uplifting other Filipinos, and in serving the country whatever time it may be,” explained the top executive.
This campaign video from Angkas was shown until August 16 in select Ayala Malls and SM cinemas.
Angkas pioneered the motorcycle taxi industry in 2016. To date, it has legalized and professionalized the two-wheel transportation by shouldering the safety training of about 100,000 riders, of which 30 percent who passed the test have been selected for employment.
Image credits: Nonie Reyes