THE local business of Pru Life Insurance Corp. of UK (Pru Life UK) announced its financial literacy program called “Cha-Ching” was recently conferred with an award by an international business awards competition managed by Stevie Awards Inc. since 2002.
The awards is open to all organizations in the 29 nations of the Asia-Pacific region. The focus of the awards is on recognizing innovation in all its forms.
Life insurer Pru Life UK said its program was conferred the Silver Asia-Pacific award in the “Innovation in Community Relations or Public Service Communications” category ”for digitizing financial learning among Filipino children and families.”
In a statement last July 16, the insurer said it was recognized for digitizing its banner corporate social responsibility program “to continue its commitment to financial literacy in the Philippines despite the challenges in learning modalities caused by the global pandemic.”
The insurer said it was recognized for pursuing its “We DO Good (CSR)” and “We DO Digital (Innovation)” pillars, adapting a curriculum for distance learning and taking it online.
The “Cha-Ching” program was created by the Prudence Foundation, the community investment Prudential in Asia and Africa, in cooperation with children’s television channel Cartoon Network and Alice Wilder, an expert in educational and child psychology. The insurer said its program “takes an engaging and age-appropriate musical narrative approach to teach children four key money management concepts: “earn, save, spend and donate.”
Pru Life UK Senior Vice President and Chief Customer Marketing Officer Allan M. Tumbaga was quoted in the statement saying their program will continue to demonstrate the firm’s “strong commitment to securing the future of education and financial literacy across communities in the Philippines.”
“This recognition for our banner financial literacy for the youth program, serves as an inspiration and a timely reminder why we do good,” Tumbaga said. “There’s more to do in promoting financial literacy and we are determined to innovate and expand it in the years to come.”