REAL-ESTATE firm SM Development Corp. (SMDC) has listed its projects online wih property platform Lamudi to further expand the reach of its market and accommodate buyers’ demands in the new normal.
“During the pandemic, we’ve discovered the power of online selling. Our sales come both from our physical broker network and also through the Internet,” said Jose Mari Banzon, president of SMDC.
According to Lamudi’s trend report last May 2020, there was a 31-percent increase in site visits from returning platform users from March to April of last year.
This indicates that those who were thinking about real estate before the enhanced community quarantine gave property purchase a more serious thought during the lockdown periods.
Apart from responding to the new norm in property search, the company aims to connect to overseas Filipino workers better.
Through this partnership, property seekers abroad can easily find SMDC projects on the platform and access all the information they need for investment decisions, from prices to amenities, locations and even neighborhood ratings.
The firm’s inclusion on Lamudi complements the online selling efforts of its broker network overseas.
Speaking with Lamudi Chief Executive Officer Kenneth Stern for the latest episode of Lamudi’s On the House: Small Talk with Big Bosses, Banzon shared that SMDC has allotted funding to agents overseas to create interactive web sites and a 360-degree view of showrooms.
“What we want is for the web site to sell the Philippines, sell real estate in the Philippines, and give the potential buyer the capability to do the transaction through the Internet,” he said.
As SMDC adopts innovations in digitalization, it is bullish on the seriousness of buyers today, as well as the strong appetite for properties located within the central business districts (CBDs).
Based on Lamudi’s latest trend report “Hotspots Unwrapped: 2020’s Most Popular Locations,” the results show that cities with CBDs remain popular among real-estate seekers. Quezon City leads the list, followed by Makati, Pasig and Taguig.
SMDC’s newest condominium offerings are highly accessible to these cities, including Gem Residences in Pasig and Mint Residences in Makati.
Apart from these, other projects of the Sy family’s property are launched last year that are now listed on Lamudi include the Gold Residences in Parañaque, South 2 Residences in Las Piñas, and Smile Residences in Bacolod City.