Part Two
In last week’s column, I shared some notable notes from the speeches and presentations at the recent Associations Summit (AS8) of my organization, the Philippine Council of Associations and Association Executives (PCAAE).
Here are additional takeaways:
Dot Miller, CEO, The Solution and Co-founder, National Credentialing Institute (USA), on planning: “At this time of the pandemic, consider doing 4-hour virtual ‘sprint strategy sessions’ (rather than a full day in-person retreat) with the Board by focusing on one or two topics of important concern.”
On reserve funds: “Your reserves are meant for crisis situations such as this time, so use it but start building it again as soon as possible.”
On hybrid events: “Try to avoid having two different ‘silos’ of attendees. Employ a hybrid ‘event concierge’ to manage and enliven audience interaction.”
On metrics for sponsors: “When a company sponsors an event, (it) wants to measure (its) return on investment. The most common metrics used to measure sponsorship ROI is to evaluate the amount of exposure the sponsor received throughout the campaign.”
Toni Brearley, CEO, Australasian Society of Association Executives: “Member-centric associations focus on providing member experience as a top priority. Doing so means: (1) being clear on your ‘why’; (2) starting where you are; (3) involving your members; (4) starting small (think evolution and not revolution); and (5) making member experience everyone’s job.
Ma. Alegria S. Limjoco, vice chairman, Philippine Retailers Association: “Agile associations need to leverage on: (1) exponential technologies (for Industry 4.0); (2) community collaboration; (3) asset outsourcing; and (4) social media platforms.
Maria Victoria C. Españo, governor, Management Association of the Philippines (MAP): “Agility in the MAP Board is about: (1) commitment, (2) flexibility to use alternative communication channels, (3) work with many different committees, (4) financial strength, (5) (having) efficient and reliable secretariat, (6) collaboration with others, and (7) continuous learning.
Christopher Nelson, trustee and executive director, British Chamber of Commerce of the Philippines: “Associations today need to stay active, to be more engaged, to get support from as many stakeholders, to be relevant, and to look at the future.”
Rizchelle S. Manaog, program director, CFA Society Philippines; Bea Almero, executive director, iHome Greater Metro Manila; Anna Pasetes, executive director, Shareholders Association of the Philippines; and Ria Lu, executive director, Game Developers Association of the Philippines: “Agile associations provide members connection, communication, and service commitment through use of technology, collaboration and common actions, no matter the size of the organization.”
Lloyd Luna and Jesse N. Rebustillo, founder and president, respectively, Philippine Association of Professional Speakers; Fe Marie Cabantac, 2019 president, Philippine Society for Talent Development; and, Roberto Policarpio, 2015 president, People Management Association of the Philippines: “Leader skills needed now revolve around empathy, concern (for) others, and sharpening the ability to see and not to look.”
Cora Conde, group head, ADFIAP Consulting; Charlie Villasenor, chairman, Procurement and Supply Institute of Asia; Evelyn Salire, secretary general, Philippine Retailers Association; Ritzi Ronquillo, board adviser, International Association of Business Communicators; and Octavio ‘Bobby’ Peralta, founder and CEO, PCAAE: “Agile leadership traits center around adaptability, genuineness, insightfulness, leapfrogging ability, and entrepreneurial spirit.”
The column contributor, Octavio ‘Bobby’ Peralta, is concurrently the secretary-general of the Association of Development Financing Institutions in Asia and the Pacific, founder & CEO of the Philippine Council of Associations and Association Executives and president of the Asia-Pacific Federation of Association Organizations. The purpose of PCAAE—the “association of associations”—is to advance the association management profession and to make associations well-governed and sustainable. PCAAE enjoys the support of ADFIAP, the Tourism Promotions Board (TPB), and the Philippine International Convention Center. Email: obp@adfiap.org