THE world’s leading video platform, YouTube has become the go-to destination for entertainment and information by consumers everywhere—and GMA continues to leverage the platform to expand its already huge market.
GMA Artist Center recently proved its social-media dominance when digital marketing company Socialbakers released its statistics for the first half of the year and named GMA Artist Center as the most engaging brand on Instagram and the fifth most engaging brand on Facebook in the country.
Now, GMA Artist Center aims to further strengthen its online presence with its recently launched YouTube channel.
Promising to connect netizens with the artists through meaningful virtual interaction, GMA Artist Center is continuously creating a wide range of fresh, original and exciting content for their YouTube channel.
These include the new video series In The Limelight, where viewers can get to know GMA stars better; Hangout, which is a weekly live fan meet; and Cool Hub, hosted by Yasser Marta, Myrtle Sarrosa, Manolo Pedrosa and Ayra Mariano featuring the different collections of the stars.
Already on their second season are the talk show Just In, hosted by Paolo Contis and Vaness del Moral; game show Quiz Beh!, hosted by Betong Sumaya; and the dating show E-Date Mo Si Idol, now be hosted by comedian Pekto Nacua.
Meanwhile, two years after it became a mid-morning TV habit, the hit musical rom-com series My Guitar Princess achieved another milestone as it recently reached 100,000 subscribers on YouTube.
Top-billed by Julie Anne San Jose, My Guitar Princess first aired on television in 2018. It tells the story of Celina (Julie Anne) and her dream of becoming a successful singing sensation. Joining Julie Anne in the GMA Public Affairs-produced series are Sheryl Cruz, Gil Cuerva and Kiko Estrada.
During its two-month run, the show won the hearts of audiences. It became a triple-trending topic on Twitter when it premiered, with users raving about its story, cast, and original music.
The official YouTube channel of My Guitar Princess (bit.ly/35sgoT8) features some of the show’s thrilling episodes, songs, exclusive videos, behind the scenes, and song covers, among others. Some of the songs that viewers fell in love with included the hit “Walang Kapalit,” the LSS-worthy ear candy “Is it Love?,” and the solemn piece “Maghintay.” Through the show’s YouTube channel, netizens get to relive the thrills of My Guitar Princess and sing along these original songs.
With its 100,000 subscribers, the channel is now eligible to get a Silver Play Button award from YouTube. To date, the My Guitar Princess channel has now over 22 million views.