WHEN I started big school, MILO was my comfort drink. Aside from breakfast, it was a great companion for late study nights. I even remember doing my own MILO popsicles for snacks. It is funny how this comfort has continued with my kids. Aside from it being their favorite breakfast beverage, my son would even snack on just the MILO powder. That’s why it is no wonder why I always shop for 1-kilogram packs every grocery run.
Through decades, I have appreciated how MILO supports the importance of sports in a child’s development. When I was growing up, sports was not given as much importance in school. It was even viewed as a distraction to academics. Today, when I see my kids continue to develop valuable skills and traits from their training, it has actually transformed my view on how essential physical activities are in raising happy, healthy and resilient kids.
It is good to let kids try different sports when they are young. Let them find the fun in it and if they want to switch, let them. If they want to go back to a sport, support them. I started Marcus in soccer at four. He was not drawn to it because he was shy. He liked to play his violin more. Later on, he would join basketball clinics in the summer. Then at age nine, he started to fence. Today, at age 11, he is part of his school’s Futsal varsity team. He has won medals in fencing both here and internationally. Now, Marcus told me he also wants to be committed to basketball because he did not the pass varsity tryouts he took beginning when he was in Grade 3.
For kids who are a bit more competitive, try to use sports as an exercise for them to set goals for themselves. My daughter has been in basketball varsity since she was Grade 4. When she was in Grade 5, she asked me to find ways to help her be a better player, so I looked for coaches on top of her school practices. When she discovered fencing a few years ago, she worked with her coach for her training regimen and on which tournaments she should join. She finally got her goal to be ranked nationally and be part of the Cadet Fencing National Team at age 13.
That’s why I am glad that MILO recently launched their Home Court campaign to inspire parents to help their kids pursue their champion journey in sports, even at home. As parents continue to learn how to adjust in the new normal, they are faced with an even bigger challenge and responsibility of finding ways to keep their kids active and healthy while at home. To assist moms and dads in this hour of need, MILO has launched its Home Court campaign, providing access for parents and their kids to the resources they need to jumpstart and continue their sporting ambitions, even in the comfort of their own homes. Even in these uncertain times, MILO remains committed to fueling kids’ champion journeys in sports and in life.
The chocolate drink brand’s newest campaign encourages parents to support their kids as their champion journeys continue even at home through online training modules, remote coaching sessions, and creative solutions to equip parents as the new coaches of their children.
“More than taking part in amping up their skills with online trainings, Home Court inspires moms and dads to play a more active role as coaches to their little champs,” says Nestlé Philippines Vice President Veronica Cruz. “It’s all about being fun and imaginative with them to assist their learning and growth in their respective sports, as well as keep their champion spirit strong, and nurture lifelong character-forming values such as discipline, hard work and self-confidence.”
Over the past few months, MILO Home Court has already launched a series of initiatives equipping parents and kids to stay active, healthy, and train like a champ.
MILO Champions IG Live, for instance, featured our most prized national athletes and brand ambassadors Kiefer Ravena, Alyssa Valdez, Pauline Lopez, Juan and Javi Gomez de Liaño, and Coach Rio dela Cruz leading free workout sessions for their fans.
It also introduced MILO Sports Clinics Online, a just-introduced digital platform where kids can learn the fundamentals of basketball, volleyball, taekwondo, and gymnastics under the tutelage of professional coaches from the brand’s partner organizations—all for free.
After a successful first round, MILO is now gearing up to introduce new sports to its online clinics, giving more variety and room for kids to explore what they might want to pursue with arnis, badminton, karate, tennis and football.
Suited for kids ages seven to 12 years old, each 60-minute session will be made available on YouTube for kids to try out in their homes for as long as four weeks per sport, and will be done in partnership with professional coaches of MILO’s partner organizations (bit.ly/3bDxHlf).