GOLDEN Arches Development Corp. (GADC), owner of the McDonald’s franchise in the Philippines, has rolled out its second “Go Hire Day.”
Launched last year, “Go Hire Day” transforms select McDonald’s restaurants across the country into recruitment hubs where interested service crew and manager trainee applicants may go through a fast-tracked application process, according to a statement by GADC. By the end of 2018, the company said it directly hired over 19,000 Filipinos for McDonald’s restaurant service crew and manager trainee positions, amid the opening of 60 new stores and introduction of its new store format it calls Nxtgen.
These new store formats are already present in nine areas, including Boracay Main Road, GADC said.
“This year, [we] plan to scale the new store format, marked by its multipoint service platform, self-order kiosks and unique brand of hospitality, in more parts of the country,” the company’s statement said. “While it continues to be a leader in foodservice innovation, [we] remain committed to boosting local employment and growing restaurant manpower in 2019.”
“It is an exciting time to join McDonald’s Philippines, as we continue to open more new stores and elevate the customer experience through our unique service,” Senior Vice President for Human Capital Group Chona L. Torre was quoted in the statement as saying. “With this, we are bringing back Go Hire Day, which would make it more accessible for job seekers to be part of our growth. This would also be a great opportunity for college students to earn while studying, and for fresh graduates to jump-start their career with our world-class training.”
GADC kicked off its Go Hire Day this year on January 24 at McDonald’s J. Centre, Mandaue City, Cebu. The last day would be on January 28 at McDonald’s UN Avenue, Manila.
GADC said it aims to reach a recruitment target of close to 20,000 service crew and manager trainees this year “as it continues to grow [McDonald’s] foothold in the Philippine market and elevate the customer experience” with its new store format. Since the company opened the first McDonald’s restaurant in the country in 1981, it has not practiced contractualization of its employees.