SOME 15 winemakers and brand representatives from the “Land Down Under” were in town for Australia’s “Wine Made Our Way” expo to promote Australian wine to the Philippine market.
The tasting showcase brought together regional, as well as iconic wine labels from some of the 65 official wine regions across Australia, all of which were sampled and savored by Filipino wine connoisseurs.
The visiting wineries were, from New South Wales: Brokenwood Wines and Tempus Two (both from Hunter Valley); South Australia: Brothers in Arms (Langhorne Creek), Craneford Winery, Kaesler Wines, Thorn-Clarke, Torbreck-Clarke and Torbreck Vintners (Barossa Valley); Hickinbotham and Maxwell Wines (McLaren Vale); Millon Wines (Eden, Clare and Barossa Valley); and Thistledown Wines (McLaren Vale, Barossa Valley and Adelaide Hills).
From Victoria: Fowles Wines (Strathbogie Ranges), Idyll Wines Co. (Moorabool Valley), Yering Station (Yarra Valley), and Mount Langi Ghiran (Grampians); and from Western Australia: Fishbone Wines and Xanadu Wines (both from Margaret River).
Manila was the first destination in the Emerging Market Roadshow 2018 of Wine Australia, then it was off to Bangkok (Thailand), Colombo (Sri Lanka), Ho Chi Minh City and lastly, Hanoi (Vietnam). The show was an avenue for Australian wineries to showcase their produce to importers and distributors, thereby assisting Australian wine businesses to expand their reach by breaking into new territories.
The Australian Embassy’s Senior Trade Commissioner and Counselor Elodie Journet said, “The events have raised the awareness of regional and iconic Australian wine in the Philippines. We’re looking forward to the Philippine market embracing the opportunity to expand offerings of Australian wine to [the local] industry and consumers.”
Wine Australia’s General Marketing Manager Stuart Barclay seconded, “We are seeing these markets becoming more cosmopolitan and developing a greater demand for international food and wine. This is a wonderful opportunity to highlight Australia’s thrilling wine scene.”