Megaworld to ‘future proof’ devts, rolls out ‘iTownships’

CITY OF SAN FERNANDO—Property giant Megaworld is elevating the standards of its developments by incorporating digital technology, design innovations and connectivity into its township projects with its creation of “iTownships.”

In a statement, Megaworld said the new concept will be adopted on a company-wide program to “future proof” its developments around the country, including its multibillion-peso project here, The Capital Town Pampanga.

Megaworld said this development is in line with its 28-year leadership in pioneering the “live-work-play” model of property development in the Philippines which gave birth to the so-called townships.

Kevin L. Tan, Megaworld senior vice president, said in a statement: “We have assigned teams to study how we can seamlessly integrate smart technology and innovations into our townships. In this fast-changing digital world, we see the importance of aligning our developments to quickly adapt to the disruptions, which we perceive as opportunities.”

Among the projects to be implemented under the program are the digitization of customer service and payment processes, integration of smart-home technology in residential units, utilization of digital technology and energy-efficient materials in structural designs, creation of Township Operation Centers across all developments which maximizes 24/7 security and safety monitoring and emergency response in every township, urban art installations and creative pedestrian crosswalks and smart parking system, including provision for electric-vehicle charging in mall developments, among others.

Green and sustainable features will also be at the core of the program. Some of the initiatives that will be implemented include the conversion of old streetlights to LED and solar-powered lights, green roofing for office buildings and provision of vertical green spaces across developments.

“iTownships will become our new brand in ‘creating the townships of the future,” Tan said. “It is about innovation, integration, Internet and interconnectivity.”

“Having these features in our townships does not only make our developments future-ready, but it also allows us to take greater steps toward sustainability and environmental responsibility,” Tan added.

During the last 28 years, the Megaworld Group has built over 660 residential developments, 54 office towers and 15 lifestyle malls in 22 townships and integrated-lifestyle communities across the Philippines.

Meanwhile, the P30-billion Capital Town Pampanga project of Megaworld here is expected to generate around 250,000 direct and indirect jobs in the business-process outsourcing, transport, retail, food and construction sectors.


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