CHINA-based smartphone manufacturer Oppo Electronics Corp. sees the Philippines as a new market as International Data Corp. (IDC) says China is shrinking.
“The Philippines is a separate market. And this market has proven strong. We will it sure to provide this Asian market with all the best product that we can produce,” Garrick Hung, manager for Oppo’s Philippines operations, told the BusinessMirror.
Hung spoke on the sidelines of the launch of the company’s new product last week a month after the IDC said it expects China’s share of the overall market to drop to 23.1 percent in 2019 “as high-growth markets, like India, continue to expand.”
According to IDC, smartphone shipments are expected to grow 10.4 percent in 2015 to 1.44 billion units with China as the focal point of the global market. China still remains the largest market for smartphones consuming 32.3 percent of all new smartphone shipments in 2014, according to IDC. “Its importance remains great even if its growth has begun to slow.”
Last year nearly 15 million units of smart devices were shipped into the Philippines, with smartphones accounting for a majority share of 81 percent while tablets at 19 percent, IDC has said. And Oppo appears to consider that growth to continue on a steady pace with Hung saying that when the company “entered the market [Philippines] last year, we were welcomed warmly. “So we will continue to provide our consumers here with the best products that we can offer,” Hung said.
“Our value proposition is smartphone. We will focus our research and development on that, and other similar products but with more exciting and more innovative products for our consumers.”