An association and its ‘elevator pitch’
I attended for the first time the Illinois, Chicago-based Professional Convention Management Association’s (PCMA) annual conference, called “Convening Leaders 2017”, in Austin, Texas. One of the many educational tracks I joined in was entitled “5 Secrets to a Killer Elevator Pitch”, conducted by Josh Baer, founder and executive director of the Capital Factory, which he describes as the “center of gravity for entrepreneurs in Austin”.
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