Amaia Land (Amaia), the affordable housing unit of property colossus Ayala Land Inc. (ALI), recently set the bar in its market segment when it introduced the Amaia Home Solutions in its Amaia Scapes project in Pandi, Bulacan.
“Actually, Amaia Land as one of the residential brands of Ayala Land is catering to the middle income Filipinos. It will actually communicate the value proposition of this smart home technology through our units here that Amaia Scapes will have and that is actually going to be highlighted in our marketing campaigns,” Jeanette C. Satutnino, marketing, recruitment and training division head of Amaia Land told reporters in an interview on the sidelines of their open house event.
She pointed out that the objective of Amaia is really to provide improvements in the products that it offers to the market to ensure the company would be able to maintain its competitive edge, “drive business and provide value to our clients in this ever evolving and changing real estate landscape.”
She said Amaia Home Solutions provide the potential property seekers a glimpse of future living that these buyers might have missed when they were young. By visiting the model units, Saturnino said Amaia would be offering a memorable and engaging experience for them when they visit the unit. In return, she said Amaia is expecting satisfied clients to refer the latest product to their friends and families and of course help boost the sales and also increase loyalty to the brand.
Vic Katigbak, project technical manager of Amaia Land said the company also had to look for a reliable and affordable supplier for their smart homes. “To test the effectiveness of the products, Katigbak and his team tested the devices. I practically did the installation, and Integrated Google Alexa and Siri,” he said.
After the trials, he said, the company was very happy with the results and urged him to pursue the project “The management told me why not offer it as an innovation?,” Katigbak recalled.
Interestingly, Katigbak said Koreanovelas played a big role in the increase in demand for smart homes as their buyers were visually impressed by the presence of these gadgets in Korean homes. “The people have seen these technologies and they liked them,” he said.
“That is when Amaia decided to offer them to the buyers because we wanted the people to enjoy their investment bought from their own hard-earned money,” he added.
Nowadays, Katigbak said the smart home solutions are not considered a luxury but a necessity. He added buyers also think investing in Amaia’s smart homes as an upgrade.
As a member of the ALI family, Amaia is also doing its share in championing sustainability which is one of the advocacies of the parent company Ayala Corp.
Amaia has also developed a campaign with an acronym called ACCESS which stands for accessibility, convenience, comfortable daily living, energy efficiency,security, and safety. Aside from innovation, Home Solutions also prioritizes sustainability in Amaia Scapes Bulacan Sector C. This integrates various eco-friendly features, including heat-reflective roofs and light-colored facades that minimize violet emissions.
The home solutions will be offered to Single Homes 60 house types of Amaia Scapes Bulacan Sector 3C.
The home solutions function include:
Smart outlet: A home automation outlet with a USB port that can be controlled remotely using a smartphone. It offers unique connectivity for an enhanced home functionality and convenience.
Smart Touch Glass Switch: A unique touch-sensitive type of electrical switch that is activated by a human tap. It can be controlled via Bluetooth or Wi-Fi that adds a layer of sophistication and convenience to your home.
Smart Smoke Sensor: A type of smoke sensor that offers an advanced approach to smoke detection and enhancing home safety.
Smart CCTV: A weatherproof camera designed for outdoor use. It is equipped with powerful lenses and infrared LEDs to enhance the security of the home.
Smart Door Lock: A door equipped with smart technology that enhances security. It allows homeowners to use multiple ways to unlock the door through their smartphone, fingerprint, RFID, passcode or access card.
Multimode Gateway: A versatile network device that acts as a central hub that connects your mobile device to all smart home features. Further, it allows multiple connectivity to smart devices via WiFi and Bluetooth.