MCDONALD’S Philippines has marked the New Year with a bang by launching a limited-time offer under its core chicken product line complemented by an ice-cold fruity beverage that is expected to also gain a positive market response like its predecessors.
The NEW Spicy McWings that comes in four-pieces (solo) and 12-pieces (sharing) is now available nationwide until February. Its zesty taste is best paired with the sweetness of Sprite X PeaChee Fruit Fizz and crispiness of McDonald’s World Famous Fries.
“So the combination of the sweet and spicy flavors of the McWings and the PeaChee Fruit Fizz is really designed for you to be craving for more,” McDonald’s Philippines Director of Marketing and Channels Katrina Lee-Chua said during their launch event held recently in Taguig City.
To satisfy further the chicken cravings of customers, the fastfood giant offered a deal until January 18, with a free upgrade of the Sprite PeaChee Fruit Fizz with any medium meal that comes with fries and a drink via dine-in, take-out, drive-thru, and McDelivery.
‘Overwhelming response’
EXCITED for their opening salvo this 2024, she told the BusinessMirror on the sidelines that they expect an “overwhelming response” from the market given the good feedback they have received so far from the social media.
With the resumption of the dine-in setup following the reopening of the economy post-pandemic, the quick-service restaurant chain launched at most five new products last year that were all favorably patronized, according to McDonald’s Philippines Vice President and Chief Marketing Officer Oliver Rabatan.
For instance, he cited that their interim offerings Cheese Dunk, as well as the Matcha Oreo McFlurry and Strawberry Oreo McFlurry, were both strongly in-demand to last only 10 days. The latter, however, is still available in some outlets—thanks to partner-suppliers for constant stocks.
McCafé’s cereal milk drinks, on the other hand, ended only for 15 days. Meanwhile, the best-selling Twister Fries was reintroduced for quite a long time in anticipation of the customers’ excitement for its comeback.
Consistent with its culture of innovation, McDonald’s also made some small changes on its burger portfolio. Rabatan shared: “That’s what we call the best burgers. The taste of Big Mac in the Philippines is the same to the taste of Big Mac all over the world.”
Their “biggest product investment to date”, he cited, is the Much Malaki, Much Juicier, and Much Crispier Chicken McDo that was introduced last November 2023 with box-office star Vice Ganda as the endorser.
“Thank you for patronizing these products,” Rabatan said in appreciation of their customers who have been instrumental in their recovery from the Covid-19 crisis as seen in their 123 percent sales growth in 2023 from 2019, per the previous disclosure of one of their top executives. “This is just the start of new offerings that you can expect for the rest of the year. McDo is very much committed to giving fans like you high-quality food, safe food, and, of course, an exciting food menu.”