ACCOR announced the addition of two new properties in the Philippines, expanding its hotel portfolio in Asia.
The latest signings at the end of 2023 include Mercure and ibis brands, strengthening the global hospitality group’s leadership across market segments.
The strategic expansion is aligned with the company’s vision to provide diverse and extraordinary experiences to guests worldwide.
“We are very pleased to welcome these exceptional properties into the Accor network,” said Garth Simmons, chief operating officer, Premium, Midscale and Economy Division for Accor in Asia. “These new additions underline our dedication to delivering unparalleled hospitality experiences and further solidify our presence in key markets.”
ibis Styles Subic is set to become the first international branded hotel in the former military base of the United States in the country.
With its target opening in 2026, this world-class accommodation facility offers modern interiors perfect for both business and family guests with its playful and trendy design.
For a holistic stay experience, the 175-key property boasts of a swimming pool, meeting space, and a gym—all aimed at bringing enjoyment to future residents.
Accessible to points of interest in the area, ibis Styles Subic is conveniently a 10-minute walk from the Subic Bay Yacht Club and a 3-minute drive to SBMA Beach. It’s just across the Ayala Malls’ Harbor Point.
Soon to be the second global hospitality brand there in the next couple of years is Mercure Subic.
Adjacent to the former, the hotel will house 250 modern designed rooms that draw inspiration from local influences while adhering to the brand’s international standards.
The facilities and amenities here will encompass an all-day dining venue and a specialty restaurant, a swimming pool complemented by a pool bar, a well-equipped gym, and versatile meeting and conference spaces.
Other partnerships that the Accor Group reached include the Mercure ICON Singapore City Centre in Singapore, as well as four hotels in India, such as Mercure Rajahmundy City Centre, ibis Styles Mysuru, and Novotel Bengaluru Airport Varun and ibis Sytles Bengaluru Airport Varun.
With more than 62 deals (14,800 keys) executed in 2023, these clearly show how resilient and adoptable Accor is to changing landscapes and consumer demands.
“These signings under the Novotel, Mercure, and ibis brands showcase our commitment to providing a wide range of offerings to meet the evolving needs of our guests,” Simmons said.
Moving forward, the firm keeps its commitment to strive for growth opportunities and widening its footprint worldwide.
It dreams of an exciting future, marked by innovative tie ups and new signings that are in synch with the evolving needs of travelers.
As Accor focuses on delivering outstanding hotel experiences, the group hopes to constantly redefine the landscape of the global hospitality industry.