THE Danish Dairy Board (DDB), an interbrand organization representing dairies in Denmark, launched a three-year educational campaign called Organic Dairy PH, co-funded by the European Union (EU), to raise awareness about European organic dairy in the Philippines on the back of strong demand from the growing health-conscious market.
Based on a recent study by Food Industry Asia, 94 percent of consumers surveyed actively check for nutrition information on packaging prior to their purchase of food or drink. The demand for dairy products in the Philippines is seen to increase by 3 percent, reaching 3.5 million metric tons in liquid milk equivalent by 2024, according to the United States Department of Agriculture.
Organic dairy products, such as organic ultra-high temperature (UHT) full cream milk, organic UHT low-fat milk, organic fresh milk, organic low-fat fresh milk, and organic cream cheese, are crucial in developing a nutritious diet for both adults and kids, as they are packed with essential nutrients, including protein, calcium, phosphorus, and vitamins like B2 and B12.
They are produced holistically by prioritizing natural, sustainable practices. This approach adheres to strict standards that prohibit the use of synthetic fertilizers, pesticides, and genetically modified organisms.
It centers on practices that promote animal welfare, preserve biodiversity and the environment, ensure a supply of safe and nutritious food, and mitigate climate impact.
“Producing high-quality dairy products involves a deep respect for the land, the animals, and the consumers. It is about creating a harmonious, sustainable system that prioritizes quality without compromising on ethical standards. Through the campaign, our aim is to help consumers understand what makes organic dairy naturally good, particularly the numerous benefits it delivers to our body and the environment,” said Ejvind Pedersen, manager for organic food and farming at Danish Agriculture & Food Council.
DDB, likewise, seeks to empower them in making informed and satisfying choices when choosing organic dairy products.
Included in the campaign are Tasting Days at leading supermarkets and grocery stores in Metro Manila until January 2024. Participating locations include Landers (Alabang, Arcovia, UP Town Center, BGC), SM Supermarket (Aura, Megamall), The Landmark Supermarket (Alabang, BGC, Makati, Trinoma), South Supermarket (Filinvest), and The Marketplace (Central Square, EDSA Shangri-La, Glorietta/Makati, Greenbelt, Rockwell).
Additionally, the group will hold VIP Consumer Classes, wherein attendees can deep dive into Europe’s expertise in producing high-quality organic dairy, gain insights into their nutritional benefits, and learn tips on making meal plans and tasty dishes using such products.
DDB will also partner with influencers as well as parenting and food communities on social media throughout the campaign for a more interactive and participative learning experience. To join, follow Organic Dairy PH on Facebook and Instagram for more updates on how to register.
Participants in these activities will get an exclusive consumer kit, featuring the Naturally Good magazine published by DDB, which is rich in information on organic dairy production, along with easy and delicious recipes infused with organically sourced ingredients.
“The Danish Dairy Board is thrilled to see more consumers in the Philippines embrace the quality and rich tradition of European organic dairy as a result of this campaign. We believe consumers deserve access to a diverse range of top-tier dairy options that not only offer exceptional taste but also adhere to stringent standards and sustainability practices,” said DDB Senior Marketing Manager Lars Witt Jensen.