If you have had the opportunity to talk to business owners and business decision-makers, they will tell you that running a business entails a lot of hardship and challenges. While nano, micro, small, and medium-sized enterprises (NMSMEs) and large enterprises have different sets of needs, what is common across both is the need to make the customer experience as easy as possible.
This is why GCash, the leading financial super app with the most number of engaged users, launched with GCash for Business, the B2B arm of GCash, which makes it easy for companies to effectively engage multiple consumer touch points and address critical challenges to achieve specific goals.
“Running a business is hard work. For many of these businesses, what they want and what they need are business solutions that are easy to understand, easy to use, and easy for their customers to experience. That’s why we came up with this campaign which was launched through Experience Easy to make business solutions easy for our different entrepreneur and enterprise partners,” said Neil Trinidad, Chief Marketing Officer of GCash.
In its goal to enable local businesses to achieve commercial success, GCash for Business held the “Experience Easy” Business Summit last Tuesday, November 21, 2023, to provide Philippine companies of all sizes with much-needed solutions to cater to an increasingly demanding local market.
“Experience Easy” with GCash for Business is “an experiential business summit that aims to provide business owners and enterprises with an opportunity to discover curated and relevant solutions that allow them to borrow, upskill, be insured, and optimize transactions.” The event also served as an introduction to GCash for Business and its solutions for NSMEs and enterprises.
“GCash is the number one finance super app in the country. Today, we have over 80 million registered users, and the great thing about this is we also have six million merchants and businesses using GCash today, making us the largest digital payment ecosystem in the country,” Trinidad said, adding that the regular GCash app is a customer app which enables users to pay, borrow money, open a savings account and invest, among others.
In the morning session of “Experience Easy,” GCash launched GCash for Business for Nano, Micro, Small, and Medium enterprises and introduced GCash Pro.
“GCash Pro is like a one-stop portal and it is a great and handy way for small businesses to be able to track and manage their transactions. This solution will be incorporated into the GCash app sometime next year,” Trinidad explained.
When it comes to the needs of big enterprises, GCash for Business can help them achieve their goals in four ways. The first way is through “Experience Easy and Preferred Payments.” With GCash for Business, companies can give their customers a seamless experience with every transaction for an already captured market of over millions of users. Merchant transactions can be conveniently and quickly done online through three payment channels, allowing customers to pay however they want. That can be achieved through Webpay, Pay Bills, and Scan-to-Pay.
“We also launched the new Scan to Order. This innovative solution allows users to, let’s say, order a milk tea through the GCash app. You can order through the app and then make your way to the milk team outlet. Once you get to the outlet, your order is not only paid for but is already waiting for you. So Scan to Order is new technology and we are happy to introduce it to the Philippines as it makes the entire payment experience easy,” Trinidad said.
Ad & Promo Solutions
“EXPERIENCE Easy and Relevant Advertisements” can be achieved through GCash for Business Ad Solutions. Through the solution’s data tech and its ability to use first-party, verified data, companies that avail of this ad solution allow them to be present at multiple touchpoints of the in-app consumer journey.
This allows companies to create tailor-fit, timely messages and promotional offers based on customer behavior.
Companies will then develop Promo Solutions that include affinity targeting, geo-targeted ads and hyper-AI ads to reach who they want and when they want.
Trinidad noted that most business decision-makers are in the marketing field. The primary goal of marketers is to reach their target markets and convert them into sales. “So the great thing with our Ad and Promo solutions is we have over 80 million registered users on the app and you can actually target your market. You can serve ads when you open the app and you can even offer customizable vouchers,” he said, adding that businesses can also Geo Target their markets.
“With Geo Targeting, businesses can target their customers within a 100-meter radius. It’s a great way for brands to be able to reach their market, and drive online to offline traffic,” he added.
HAVING identified what customers need, businesses can now offer eligible GCash users with different flexible payment plans and options through “Experience Easy and Flexible Installment Options.”
Under GGives, which is an installment loan product that allows users to purchase an item from GCash partner merchants and pay for them through up to 24 installments without the need for credit cards, down payment, and additional documents. There is also GCredit which offers a mobile revolving credit line of up to P50,000.
By offering customers these options, businesses can grow their business and at the same time increase their customers’ purchasing power.
Funds Disbursement Solution
Finally, there is “Experience Easy and Efficient Disbursement.” Under the GCash for Business Funds Disbursement Solutions gives businesses the flexibility to complete online or offline transactions in various ways. This also eliminates the hassle and associated risks of cash handling especially when it comes to large payments. This can be coupled with upgraded incentives such as customizable vouchers or even the availability of a GCash Card to easily facilitate convenient and rewarding experiences for end customers throughout their entire purchase journey.
IN ADDITION to providing business solutions, GCash for Business also offers its sustainability solution, GForest. Trinidad related that GForest users earn green energy points based on the carbon they avoid by doing their transactions digitally. Once enough is collected, users can plant virtual trees which GCash turns into actual ones.
“GForest now has 15 million on the GCash app who are eco-warriors on GForest and to date, we have planted 2.7 million trees. And that is a considerable feat. What we are doing now is that we are inviting our business partners and enterprises to participate. They can be part of GForest and even offer it to their employees If you are an eco-conscious brand, you can even target the 15 million eco-conscious consumers and it is really our way, we are already the biggest digital environmental program in the country and it is really our way of expanding that further,” he said.
According to Trinidad, the products that were launched under GCash for Business is just the tip of the iceberg and a preview of more exciting things to come.“GCash will continue to have more exciting solutions like Scan to Order, offer more innovative Ad and Promo solutions where people can use AI to be able to reach more people,” he said.