Converge ICT Solutions Inc. announced its readiness to cater to both residents and businesses in Boracay by the end of the first quarter.
The company, together with the Boracay IT Association (BITA), said they intend to elevate further the island’s reputation through the company’s wide range of business-grade connectivity solutions.
“We are excited to finally bring our world-class fiber broadband to Boracay, itself a world-class tourist destination. We are here to serve the connectivity needs of both local and foreign tourists, as we know internet connection is a value-adding service to any tourist hot spot. With this, hopefully we can meaningfully contribute to Boracay’s tourist-driven economy,” said Dennis Anthony Uy, chief executive officer and cofounder of Converge.
Converge Chief Operations Officer Jesus C. Romero said that under its “Go Deep, Go National” strategy, the company will widen its fiber footprint nationwide to reach the unserved and underserved markets.
“Boracay is an amazing place for memories and adventure, and we hope to make it the absolute paradise that it already is by providing its residents, visitors, and businesses a consistent, hassle-free, and seamless connectivity experience through our world-class, award-winning products and services.”
The hospitality industry will be the main recipient of the telco firm’s products and services for constant business productivity which aim to help companies boost profit and earn customer loyalty.
The company, likewise, hopes to provide service to a new breed of free-spirited island-hopping entrepreneurs aptly called “Digital Nomads.” Considered independent, high-value entrepreneurial tourists, they work remotely in hotels, cafés, coworking spaces, and temporary housing, relying heavily on a high-speed and stable internet connection to do their trades.
Converge believes that recognizing the shift in the tides of doing business in Boracay will not only encourage economic growth on the island but also in the country.
According to Converge Regional General Manager for VisMin Mike Maquiran, Boracay is considered as the premiere travel destination in the Philippines and was recognized as the top island in Asia at the 2022 Condé Nast Traveler Readers’ Choice Awards and is in Time Magazine’s 50 World’s Greatest Places of 2022.
“We often hear about its beauty and the diverse set of businesses present on the island, but we are also aware that connectivity within the island needs improvement,” he said. “One of the foremost needs of the modern traveler is having a stable and fast internet connection, while businesses require a reliable and better partner in connectivity. We are confident that our products and services will help cement the island’s luxurious reputation.”
The fiber internet service provider has already provided connectivity in the island with the staging of the ASEAN ICT summit in Shangri-La Boracay last February 9 and 10, per Converge Senior Brand and Marketing Communications Specialist Gretchen Tenebro.
In an email interview with her on Monday, she told the BusinessMirror that Boracay is just the first stop of their long journey to bring their products closer to Filipinos and foreign visitors nationwide, especially in tourist sites that mostly need them.
“The plan has always been to reach all corners of the country, and providing our products and services in other tourist destinations is one of our top priorities to support fellow Filipinos and our country’s economic recovery,” Tenebro said. “There will be more announcements in the coming months when it comes to our availability in unserved and underserved areas.”