Emperador’s winery to expand operations

The winery of Emperador’s Mexican unit Casa Pedro Domecq, which specializes in making wine and tending vineyards, is embarking on an expansion program that will support its continued and long-term growth.

Dubbed Bodegas Domecq, the contribution from this winery has helped Emperador’s 50 percent-owned Casa Domecq in Mexico to maintain growth since 2017, when Emperador made the investment.

While improvements have been made at the winery’s technical facilities in the last couple of years, there are ongoing plans that call for the planting of vineyards in the Ojos Negros Valley, as well as equipping the winery with the latest technology.

“While Casa Domecq is essentially known for its popular brandies in Mexico such as Presidente, Don Pedro and Azteca de Oro, the winery business is showing great promise and prospects. Over the years, Bodegas Domecq has successfully developed wines such as Los Reyes, Calafia, XA, and Chateux Domecq,” Grupo Emperador Spain CEO Joan Cortes Vilardell said.

“We are very much honored to have a role in the advancement and recognition of the wine-making tradition in Mexico through Bodegas Domecq. Bodegas Domecq’s winemaker Alberto Verdeja has been passionate about the winery for over 20 years. He makes some of the best wines in Mexico. At Bodegas Domecq, Alberto has made his wines the spearhead of the Mexican wine market in the world.”

Domecq was founded in 1730 in Jerez de la Frontera and arrived in Mexico in 1948, making wine in small wineries in Zacatecas or Aguascalientes mainly for the creation of brandies. The physical winery was born in 1972.

As a venue, Bodegas Domecq winery has become a hub for wine tourism and private events, especially weddings, thanks to the diversity of spaces and unique moments it offers.

In addition, the winery is recognized by visitors and the local public for its commitment to sustainability and the environment, through the responsible consumption of natural resources that stimulate a balanced growth with benefits to the environment.


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