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Singaporean firm acquires local food delivery service

Singapore-based Society Pass Inc. has acquired Mangan.ph, the local restaurant delivery service in the Philippines with operations mainly in Central Luzon.

Founded in 2017, Mangan delivers restaurant food from over 1,200 partner restaurants through its over 200 rider network to its over 500,000 registered users. Mangan has generated more than 100,000 mobile app downloads and accumulated over 80,000 social media followers.

The company operates in Pampanga and Mangan’s geographic reach extends to 16 other cities including Angeles City, San Fernando, Clark, Dau, Mabalacat, Guagua, Lubao, Tarlac, Bataan, Magalang, Pasig, Cabanatuan, Baguio, Lipa Batangas, Antipolo City and Dagupan City.

The newly acquired business will be integrated into Society Pass’s food and beverage group Push Delivery Pte Ltd., along with Pushkart and #HOTTAB.

Society Pass declined to disclose the acquisition price. This is its second acquisition in the Philippines after February’s purchase of grocery delivery service Pushkart.

Despite the recent re-opening of the economy and the easing of multiple restrictions, online home food ordering remains the new normal in the Philippines, similar to trends in other parts of the world, the company said.

The convenience of ordering-in coupled with the work-from-home set-up and continued preference to avoid crowds encourage patrons to order as often as they did during the past two years, the company said.

“Combined with Pushkart, which delivers grocery food to consumers in Metro Manila, and Mangan’s operating focus in the provinces, SoPa is creating a food delivery behemoth to serve the 115 million people of Philippines. SoPa aims to double the number of registered users to over 800,000 and drive app downloads to over 200,000 by the end of 2023,” Society Pass Philippines country manager Arbie Pagdangan said.

“We look forward to building out our next generation loyalty platform as well as opportunistically acquiring market leading companies in F&B, lifestyle, digital advertising and travel verticals in the Philippines for the rest of 2022.”

Ralph Rile, co-founder and CEO of Mangan said when they started Mangan five years ago, their vision was to deliver delicious dishes from Pampanga’s wide array of cafes and restaurants right to the customer’s doorsteps in a “hassle-free way.”

“We have witnessed tremendous success in our initial goals, and now, aim to expand Mangan beyond Luzon Island to other regions in the Philippines. This is why joining forces with SoPa is our logical next step, and we are excited about the combined capabilities we will now bring to Mangan’s partners and customers,” Rile said.

“In a short span of time, with our easy-to-use technology interface, Mangan has established a reputation of being the top online local food delivery service, achieving over $2 million in gross merchandise value yearly,” Louie Alcantara, Mangan’s co-founder and chief technology officer, said.

Society Pass is an acquisition-focused e-commerce holding company operating seven interconnected verticals, including loyalty, merchant software, lifestyle, F&B, telecoms, digital media and travel.

It has offices in Singapore, Hanoi, Ho Chi Minh City, Manila, Angeles and Bangkok.

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