Cropin, the agritech pioneer who has built the first global Intelligent Agriculture Cloud, and True Digital, a leading telecommunications and digital services provider, have partnered to help accelerate much-needed digital transformation of the agricultural ecosystem in the Philippines and other South-East Asian countries. Cropin and True Digital have identified the Philippines as a core growth market as the country’s agriculture economy is grappling with a host of challenges. The partnership will formulate digital strategies to redefine the legacy agri-food value chain and empower agri-businesses and farmers in the country to improve efficiency, productivity, profitability, and sustainability of their farming operations.
The Philippines’ agriculture segment has a huge potential to scale up the existing agri-commodity produce and multiply the current $7 billion agriculture export. In order to accelerate the country’s vision to achieve self-sufficiency in major agriculture crops and scale exports, farmers in the country need to be empowered with tech enabled modern agriculture and Climate Smart practices. Cropin has digitized 16 million acres of farmland globally, improving the livelihoods of more than 7 million farmers. With this partnership, the company is strengthening its commitment to the Philippines agri ecosystem by collaborating with large enterprises and agri businesses in the region, to deliver impact at scale.
Agriculture is a critical national priority sector, GDP contributor and a major employer in South-East Asian economies including the Philippines. The sector is beset by various challenges including shrinking rural population, resource use inefficiency, post-harvest losses, poor quality of produce, climate change, pandemic induced challenges, and unsustainable farming practices – all resulting in low productivity and incomes. Leveraging the Cropin platform, Philippines’ rice, corn, sugarcane, coconut, pineapple, banana, mango, and other agriculture sub-segments can increase farm productivity by 20% to 30%, resulting in significant improvements in farmer income and profitability. This can have a significant impact on the region’s economic progress, social upliftment, food security, and future-proof farming in the Philippines.
Cropin has been deploying its ag-intelligence solutions in partnership with its B2B customers in the South-East Asia region. The partnership with True Digital will significantly accelerate the pace of transformation and impact of data-enabled agriculture in the region.
According to Sujit Janardanan, Chief Marketing Officer at Cropin, “South-East Asia is a key growth market for Cropin, and we are seeing strong traction for our agri-intelligence solutions across markets such as Philippines, Vietnam, Thailand and Indonesia. Agriculture in the region faces critical challenges on account of social and economic trends, climate change, and other factors. Through our partnership with True Digital, our objective is to expand the reach and impact and accelerate the digital transformation that will benefit all stakeholders in the agri-ecosystem. We are committed to delivering a positive impact on the lives of farmers, supporting the government’s vision, and becoming a partner of choice for the agri-food businesses in the region”
Commenting on the partnership, Sulabh Dhanuka, Head of International Digital Solutions, True Digital Group, said “We are delighted to partner with Cropin to help solve the challenges faced by agriculture in the region. By combining Cropin’s technology with our existing digital innovation and deep understanding of the local market requirements, we intend to bring a positive impact on the country’s agriculture landscape. We are looking forward to working with the agri-food businesses and the Govt to enable the much-needed transformation of this national priority sector.