WITH her contributions in creating new digital products and services to help improve the lives of Filipinos, GCash President and Chief Executive Officer (CEO) Martha Sazon was feted as a Master Innovator for Digital Transformation Innovation during the recent 2nd Annual Mansmith Innovation Awards and Summit.
In this event, she shared insights on how the mobile digital wallet provider was able to respond to the demands of individual and enterprise customers with relevant financial technology (fintech) products, thus resulting to its exponential growth.
“At GCash, we believe in innovation for good, driven by the real needs of our customers. We look to our customers as our guide, our North Star as we push for financial inclusion. Our contributions in the individual lives of our users add up to a snowball effect that creates meaningful waves of impact in the country,” said Sazon.
GCash has been bringing its services to the grassroots level through microenterprises, which she referred to as the “key to reaching financial inclusion.” With GCash Pera Outlet, sari-sari stores act as hubs for its services for their community while helping the small storeowners earn extra income and livelihood opportunities.
To cater to the unbanked and underserved Filipinos, it introduced breakthrough financial services such as GSave for a savings account, GInvest for easy access to local and global funds for as low as P50, and GInsure for insurance during emergencies.
“At GCash, we’re changing the mindset that financial services are only for the wealthy by making our digital products more accessible, affordable, and easy to understand,” Sazon said.
The top executive added that their company wants to address another concern of unbanked Filipinos—that of having money readily available whenever they need it through GCredit, GLoan, and GGives.
To date, GCredit has already provided over one million users with accessible credit lines while GLoan, as a quick cash loan, has offered affordable and fair rates versus informal lenders. GGives, with its buy now, pay later proposition, has provided credit to more than 2 percent of the population with accessible installment options.
Sazon also cited that the company has been reinforcing its financial literacy campaigns while educating users how GCash services can help them manage their finances and eventually help them achieve financial freedom.
Image credits: Contributed photo