In commemoration of Earth Day this 2022, the SM Store calls on its customers to join them in making a conscious and deliberate shift toward green living.
“Our goal is to make sustainability as accessible as possible for all Filipinos nationwide. The idea that living green is not something that can be integrated in our day-to-day life should be a thing of the past. As we’ve learned, even the simplest of changes in the way we spend can lessen our carbon footprint,” shares the SM Retail Inc President Ponciano Manalo.
As a leader in the retail space, the SM Store has always aimed to make life better for its customers. With top-of-the-line product innovations, marketing, and a diversified portfolio of brands and business partners, it is to no surprise that they have become the beloved household brand Filipinos have come to know. Today, they are taking that mission to the next level by addressing a fundamental barrier to shifting to green living— accessibility.
Associating affordability to living an eco-friendly lifestyle could possibly be the biggest hurdle in allowing the concept to be widely accepted to the mass market. Green products were either hard to find or too expensive. The SM Store, however, has already begun the push for more affordable, sustainable options to meet the demand. Joined by a vast number of retail affiliates, the fruits of this pursuit can already be found inside their stores.
”To date, we are working across our multiple channels–tapping SM’s partners and communities in integrating a greener approach. From ensuring the processes are completely sustainable to achieving the eco-friendly design, we hope that with our joined efforts, our customers and stakeholders can reach a point where they will see how easy it is to embrace green living. More than being a commitment to our people, it’s an investment for our planet,” added Manalo.
Since the start of the pandemic, awareness and acceptance of adopting an eco-friendly lifestyle has gradually increased. In a report published by Kantar in 2021, 75% of Filipinos are actively seeking out brands that offer products or services that can lessen their environmental impact. As concern toward the environment and the impending climate crisis become more widespread, the need to implement more sustainable practices is becoming a shared call to action across the globe.
Making green shopping easier
As the leading retail brand in the country, the SM Store is doing its part in influencing customers to make purchasing decisions that will help the environment and the planet.
The urgency to make sustainable living a practice is shared by customers and businesses alike. In 2021, a study conducted by Euromonitor showed that 67 percent of customers across the globe have tried their hand in creating positive impact by being more conscious of their own purchases. As customers develop a more sustainable shopping behavior, demand for brands that offer eco-friendly products and services has increased.
At the SM Store, brands with sustainable business practices are easily accessible to customers seeking to build green habits. Making a conscious decision in living green is as easy as heading over to the nearest SM Store. For more information about SM’s sustainability initiatives, visit www.smgreenmovement.com.
