Jollibee Foods Corp. (JFC) on Tuesday said its United States burger joint Smashburger has opened a new branch in New York City.
Smashburger is known for its Angus beef burgers, cooked on the grill to sear in the juices and seal in the flavor.
An open kitchen, viewable by customers in line, is the main focal point of every Smashburger store, the company said.
The company said its new branch is located at 669 8th Avenue near Times Square in the US. The fast casual restaurant has opened a total of 17 new stores this year, aligned with the Jollibee’s aggressive expansion program in North America.
“With our 8th Avenue location near the hustle and bustle of Times Square, Smashburger will be the destination for mouthwatering burgers. We look forward to enhancing the energy of this area and look forward to opening more Smashburger restaurants in the Big Apple very soon,” Carl Bachmann, president of Smashburger said.
On top of the brand’s burgers, the new Smashburger store menu offers grilled and crispy chicken sandwiches, turkey and black bean burgers and fresh crisp salads.
Customers can also buy signature side items such as Brussels sprouts, SmashFries tossed in rosemary, garlic, olive and its famous dessert, the hand-spun milkshakes.
Smashburger’s breakfast menu includes an egg and cheese sandwich on toasted brioche served plain or with either bacon or sausage, a breakfast burgertopped with an egg, bacon and aged cheddar on toasted brioche; and breakfast tots.